The growth of the gesture recognition and touchless sensing market​ is propelled by factors such as the surging application of gesture control features in automobiles, increasing digitalization across industries, favorable programs deployed by government, and reduction of hygiene concerns due to presence of touchless sanitary solutions. Currently, the key players in this market are adopting development strategies such as contracts, new product launches and developments, and mergers and acquisitions to grow in the market.

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Some of the major players in this market are Infineon Technologies AG (Germany), Qualcomm Technologies, Inc. (U.S.), eyeSight Technologies Ltd (Israel), Cognitec Systems GmbH (Germany), Intel Corporation (U.S.), Crossmatch(U.S.), Elliptic Labs (Norway), PointGrab (Israel), Google, Inc. (U.S.), Apple, Inc. (U.S.), Microsoft Corporation (U.S.), Microchip Technology, Inc. (U.S.), OmniVision Technologies Inc. (U.S.), Sony Corporation (Japan) and pmd technologies ag (Germany). These players have adopted various growth strategies such as new product launches and developments, partnerships, contracts, collaborations, acquisitions, and expansions to widen their global presence and increase their share in the overall gesture recognition and touchless sensing market.

Microsoft Corporation (U.S.) is a leading company in the gesture recognition and touchless sensing market and was ranked first in 2016. The company was founded in 1975 and has its headquarters in Redmond, U.S. The company is engaged in the development, licensing, marketing, distribution, and sales of software, services, and devices globally. The company’s diverse product portfolio includes Windows Server, Microsoft SQL Server, Microsoft Office, and Microsoft Azure. The company’s gesture recognition products can be integrated with its various offerings such as Xbox gaming console and personal computing devices through its Windows OS. In January 2017, Microsoft Corporation in collaboration with Siemens AG (Germany) developed a Holo S7 MindApp prototype, a three-dimensional model, which projects the digital twin and operating state of a device. Moreover, this prototype is equipped with gesture control technology, which enables the device to write back values.

Intel Corporation (U.S.) held the second position in the gesture recognition and touchless sensing market in 2016. The company designs and manufactures processors, motherboards, chipsets, server products, Ethernet products, wireless products, consumer electronics products, and solid state drives. Through its diversified product portfolio, the company operates in the enterprise and government sectors. Intel Corporation also has major subsidiaries such as McAfee Inc. (U.S.), Wind River Systems, Inc. (U.S.), Intel Capital Corporation (U.S.), Intel Holdings B.V. (Netherlands), Intel Asia Holdings Ltd. (Hong Kong). In September 2016, Intel Corporation along with Amazon (U.S.), an e- commerce and cloud computing company, and Fidelity Investments (U.S.), a financial services provider in North America, invested USD 120 million in a gesture control start-up—Thalmic Labs, Inc. (Canada). Moreover, it is expected that this fund would be invested in the innovation of a virtual reality (VR) controller capable of tracking the position of fingers.

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