Santa Clara, CA (Thursday, February 22, 2018, 5:00 am PST) - Enterprises of varying size have been long struggling with lead management. Some of the primary business changes for B2B sales and marketing organization have been ability to effectively route new leads, report campaign attribution and create account based segmentation for ABM. Though these challenges are multifaceted, matching leads to account holds the key to solve these.

Vyakar has been actively working in B2B lead routing and segmentation for past few years. Its proprietary lead to account matching algorithm is now available on Salesforce App Exchange for free.

Vyakar app now provides the ability to customize Account tab so that all the matched marketing leads are also visible alongside the contacts. This can help Sales Representative with prospecting.

Apart from modified account view, even greater advantage is the ability to run lead reports, which can be rolled-up to at the account level. Sales and Marketing operations now can run custom program to create campaign attribution report. Advanced data users can also use the lead to account mapping to generate contact/lead penetration report, or to create custom segmentation for Account Based Marketing.

About Vyakar: Vyakar is a Santa Clara, CA based company offering services in Lead Routing, Marketing Segmentation and Lead to Account matching. We use set of complex rules, dictionary and machine learning to deliver business results. Our products are integrated with major marketing automation systems and CRM, as well as designed to work standalone using web services for custom use cases.

Get know more from here : https://goo.gl/ugkdrT