Santa Clara, CA (December 13, 2017) – Businesses having other businesses as their customers generally follow different marketing strategies. They do this with a view to reaching the target market with ease. With different marketing strategies, they generate leads. The business does not end with lead generation, but the leads are to be rightly routed to convert them into customers.

Here, B2B lead routing will become easier with the help of lead routing application offered by Vyakar. In addition to lead routing, this application acts as the excellent lead management platform for businesses. The intuitive and simple lead routing solutions offered by Vyakar enables users to define and customize their lead routing rules. They can do this with the help of simple drag-and-drop facility.

Vyakar lead routing solution combines Lead to Account name matching (using proprietary fuzzy matching algorithm) and intelligent data look-up for territories (such as CA is same as California). Users need not manually enter every zip code within the important metro areas. The list matching facility offered by Vyakar identifies related data groups and it automatically fills in the gaps. This feature, in turn, saves not just effort, but also the time for businesses. Leads are routed with-in minutes, as opposed to days when routed manually.

About Vyakar:
Vyakar is a Santa Clara, CA based company offering services in Lead Routing, Marketing Segmentation and Lead to Account name matching. We use set of complex rules, dictionary and machine learning to deliver business results. Our products are integrated with major marketing automation systems and CRM, as well as designed to work standalone using web services for custom use cases.

For more information, please visit http://www.vyakar.com