FOR IMMEDIATE RELEASE

What is big real-world data, why is it destined to be a key part of almost all pharma processes in the coming years and how can you make it work for you? Join a live, free-to-attend webinar on Wednesday 1st July to find out more. Put your questions to a panel of insight experts from Zephyr Health and learn how big data can be harnessed to improve the use of new and existing therapeutics, as well as advance market access, sales, and market growth strategies.

pharmaphorum in partnership with Zephyr Health, who has developed a unique platform which allows almost any form of data to be stratified and combined with others, revealing previously unobtainable insights, are hosting this event which will focus on the importance of a big data strategy using case studies to show the real-world applicability. Focusing on why a strategy is now a must-have, how to approach it and the tangible benefits of doing so, the panel will define how data are evolving and why a different approach now will create competitive advantage in the coming years.

As with all pharmaphorum debates, each event is free to access and will be moderated by CEO Paul Tunnah. You will have a chance to interact and (anonymously) put questions to the panel. Feel free to submit any questions you would like put to the panel – both ahead of the event (contact details below) and/or on the day through Twitter or the webinar interface.

For more details and to register for free, please visit the below link.

Effectively using real-world data for commercial success
3pm BST, 4pm CEST, 10am EDT, Wednesday 1st July 2015
Click here to register and reserve your place.

Media Contact:
Adam Jeffery
Phone: +44 (0)1932 339263
Email: [email protected]
Website: https://www.brighttalk.com/webcast/9977/160019

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