FOR IMMEDIATE RELEASE

Copenhagen, Denmark (May 4, 2014) – Today’s businesses have to cope daily with the constantly changing trends in business practices and company cultures.With this in mind, Relationwise.com has come up with a new movement to transform pedantic business practices. This innovative concept is presented in the book Recommended.

This global movement aims to revolutionise companies’approaches to business promotion. Reports confirm that billions of dollars are spent by businesses on advertising and other promotional activities, when in fact simple ‘word of mouth’ publicity can be extremely successful in promoting a company’s products or services. This is a customer-centric movement, since customersare the end target of any sales and marketing initiative. Themovement has identified that major organisations such asApple, LEGO etc.,have created an unparalleled position for themselves in the market by focusing on customer experience and loyalty.

The movement aims to teach business owners and salesmen to genuinely lovetheir customers, irrespective of the fact that they get paid by them. The book focuses on the ways a company can adapt its business approaches so as to guarantee systematic recommendations from its customers.

The concept behind the movement is based on enriching insights gained from successful companies such as the Cad & The Dandy who state, ‘We never advertise – it never really pays off. But customer referrals are amazing.’

The customer referral movement can be joined by anyone: A customer simply provides their email address on that particular business’s page, entitling them to an e-book and relevant updates.

Recommended is a superbly written book that focuses on beautifying the corporate culture. The book centres on the ‘creating promoters’ concept, which works like an investment. Several prominent business organisations have implemented this approach – with amazing results. Conny Kalcher, VP, Customer Experience with The LEGO Group, states, ‘It is important to focus beyond satisfaction; it is all about creating promoters and helping them share their passion for your brand.’

About:
A new corporate movement has been created, with the launch of the book Recommended. This is an initiative based on the concept of customer referral. For more details please visit http://www.relationwise.com/movement

Contact:
Christian Andersen
Phone: (0045) 70 268 264
Email: [email protected]

###