The probiotic product industry in India is growing significantly owing to increasing health concerns and rising consumer awareness. While probiotic product range is towards dairy segment, dietary supplements and drugs are also contributing towards the industry growth that is growing at a CAGR of around 21% during the period of 2017 to 2022 as per RNCOS analysis.

While highlighting the potential of the industry, Shushmul Maheshwari, CEO – RNCOS said, “The increasing popularity of probiotic products among youth is expected to witness significant growth in the probiotic industry. Despite the fact that the probiotic product industry is at nascent stage, the ongoing industry trends and developments would continue to register strong growth in the future.”

According to RNCOS, the fusion of Probiotics is at a nascent stage as the products launched in the country are limited. Hence, there lies an opportunity of investing in an industry that stands at early stage in present. While the industry is segmented under three broad categories, the country is witnessing increase in the investments from international and domestic players in food and beverage industry.

The shift towards preventive therapy from post disease treatment has resulted in increased consumption of Probiotic product in the country. In addition, increasing consumer preference towards natural products coupled with growing concern for preventive healthcare is expected to drive the product demand in the future.

Probiotics are found majorly in milk and fermented milk products. India is the largest producer of milk across the world and there lies an opportunity in the industry, as there are just a handful of brands operating in the segment while the product range is limited to curd, ice creams and milk-based drinks.

With more than a decade of experience in Food and beverages industry, RNCOS can act as a potential growth partner in all your business endeavors, be it product launching, geographic expansion, sales improvement, distributor/retailer tie-ups etc. We help make your business flourish by studying the market dynamics, collating with you business and devising the right strategies.

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RNCOS is a leading industry research and consultancy firm incorporated in 2002. As a pioneer in syndicate market research, our vision is to be a global leader in the industry research space by providing research reports and actionable insights to companies across a range of industries such as Healthcare, IT and Telecom and Retail etc. We offer comprehensive industry research studies, bespoke research and consultancy services to Fortune 1000, Trade associations, and Government agencies worldwide.