Malaysia Convenience store has been witnessing a tremendous growth in the retail industry. Key players in the country are widening their foot prints in retail industry by innovatively increasing the product portfolio as per the consumer behavior and increasing the number of stores. There is a cut throat competition among the players to increase the level of penetration and hence they are aggressively increasing the store count in the country. Further, a lot of research is going on to offer varieties of products in the convenience store as per the consumer convenience.

As a part of strategy, these stores have longer working hours. Also, as per the latest research report by RNCOS, the online retailing is helping key players in increasing the sales as consumer behavior is shifting towards e-commerce. The consumer behavior has forced the key retailers to provide the e-commerce platform to the consumers for their needs.

The report “Malaysia Convenience Store Market Outlook 2022” provides a comprehensive view; an in-depth study of convenience stores in the country has been conducted. The analysts have come across the fact that the consumer preference is now shifting towards packaged foods as per the changing lifestyle and needs of the consumers. Also, the snacking behavior of the consumers at their work stations as well as late night consumption is helping the convenience stores to boom.

Further, through the section of competitive landscape, we have tried to provide the insight of current scenario of multinational corporations operating in the retail industry. On the other hand, the player’s of the convenience store are constantly looking for ways to improve their operating efficiencies by IT enabled devices in the stores to maintain the customer trust. It also signifies the good growth of the convenience stores sales in the country.

With more than a decade of experience in Retail Industry, RNCOS can act as a potential growth partner in all your business endeavors, be it product launching, geographic expansion, sales improvement, distributor/retailer tie-ups etc. We help make your business flourish by studying the market dynamics, collating with your business and devising the right strategies.

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