The Australian fashion industry imports over $472.92M worth of apparel from India annually. rivexa, by mjunction (a joint venture between Tata Steel and Steel Authority of India Limited), has expanded its digital sourcing platform to support this growth. The expansion leverages the ECTA-introduced tariff reductions, providing Australian businesses a competitive advantage in sourcing from sustainable fabric suppliers India.

Australian fashion market adapting to the sustainable way

Around 200,000 tonnes of clothing are sent to Australian landfills each year, yet a 2023 study highlighted that 40% of consumers prioritize sustainability when it comes to their apparel purchases. Another 70% participate in clothing donation programs. Recycled fabric manufacturers are responding to this growing environmental consciousness.

Rising environmental consciousness and climate awareness is driving Australia’s fashion sector to embrace sustainable sourcing practices. Australian retailers and their sourcing teams are adjusting their supply chain strategies to align with these values.

India and sustainable apparel manufacturing

India’s handloom industry, which employs over 35.22 lakh workers, has stood the test of time and is still a significant part of the India textile manufacturing landscape. Over the years, India has nurtured fabric resist-dyeing and printing techniques with botanical pigments made with indigo, turmeric, and madder roots, making the products eco-friendly.

Sustainable fabric suppliers in India have transitioned to eco-friendly production to include organic materials like bamboo, model and cotton, while also producing recycled fabrics from PET plastic waste.

Further developments include increased social accountability and integration of safer working conditions. Recycled fabric manufacturers are taking additional steps to get certified by GOTS and OEKO-TEX as the industry responds to fashion buyers building their value proposition on transparency and eco-consciousness.

rivexa's B2B platform facilitates connections between Australian buyers and curated Indian manufacturers with verified sustainability practices. The digital platform integrates supplier verification and sustainability documentation, supporting the growing trade relationship between Australian fashion retailers and Indian manufacturers under the ECTA framework.

For sourcing and procurement needs, visit: https://www.rivexa.com/fashion-and-textiles

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Tarang Shah
Senior Manager, Sales
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For sales and marketing-related queries, please email at marketing @rivexa.com

About rivexa
rivexa streamlines global B2B procurement by connecting global buyers with verified Indian suppliers in Industrial Goods, fashion, and Home Textiles. The export marketplace, powered by mjunction – a Tata Steel and SAIL Limited (Steel Authority of India) joint venture – offers end-to-end procurement solutions to simplify sourcing from discovery to fulfillment.