 What is Digital Marketing:
Digital Marketing is also known as online marketing, The marketing of any product or services via online platforms like social media, website, and electronic media to connect the particular and targeted consumer for any product and service.
 Types of Digital Marketing:
1) Content Marketing:
Content marketing refers to valuable, informational, and plagiarism free content like blog posts, how-to videos, and other instructional materials.
2) Search Engine Optimization:
Google uses algorithms to decide how relevant your page is to the keywords that the user is searching. These algorithms update frequently, and SEO plans must be adjusted just to remain effective by search engine.
3) Search Engine Marketing/ Pay per Click:
Search engine marketing, or SEM is the paid advertisements that appear at the top of the SERP. Cost of such ads depends on the no. of clicks the link receives, that’s why it is also known as pay per click.
4) Social Media Marketing:
With SMM, social media platforms are used as a digital marketing channel. Ads can help to reach out to a targeted audience, or you can create a profile for your business on any social media platform and create posts to advertise products and services.
5) Affiliate and Influencer Marketing:
For increase audience reach and engaging with audience we can take help of affiliate or influencer marketer.
6) Email Marketing:
The most important part of Email Marketing in digital marketing channel is that it should provide value to audience.
 Advantages of Digital Marketing:

• The main advantage of digital marketing is that the marketing using digital marketing is the cost effective
• Marketing using digital marketing or online marketing having effective global and local reach.
• By using this type of marketing easily communicate with customers to gain loyalty
• Digital marketing helps to target the right audience
• By using digital marketing, we can easily generate Consistent leads.
• The one another advantage of it is that having better conversion rates

 Scope of Digital Marketing:
• Scope of digital marketing in Online Business for promotion and marketing the product and the services
• Scope in becoming a Professional Blogger
• Start Freelancing Services
• Start your own agency
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