The global OTT content industry is estimated to register lucrative growth over the forecast period 2019-2025. OTT refers to the delivery of TV content and film through the internet without any requirement to subscribe to a conventional satellite pay and cable services, such as Time Warner Cable or Comcast. OTT viewing has gained popularity with the sharp growth of Netflix as it shifted the trend from simply showing old movies and television shows to developing original content and distributing licensed content more quickly. OTT content can be accessed directly on a computer; however, it is often watched on a Web-enabled television or via any Internet-enabled device, such as a Roku or Apple TV, connected to conventional television. The factors contributing to the growth of the global OTT content market include increasing disposable income, growing mobile and internet penetration globally coupled with improving internet connection speed, and increasing the number of online streaming platforms such as Netflix, Amazon Prime, and others.

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The global OTT Content market is analyzed on the basis of the geographical regions that are contributing significantly towards the growth of the market. The market has been segmented into North America, Europe, Asia Pacific and Rest of the World (RoW). North America is estimated to be the major region in the global OTT Content market owing to a significant presence of major players, such as Netflix, Inc., Amazon Web Services, Inc., and Microsoft Corp. in the region. High penetration of the internet across the region is further contributing to the growth of the market. Asia-Pacific is estimated to be the fastest-growing region in the global OTT Content market. The growth of the market in the region is attributed to the rapidly developing telecommunication infrastructure.

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The companies active in the OTT Content market include Netflix, Hulu, Livestream, YouTube, Amazon Prime, and HBO among others. The companies are focusing on product innovations, expansions, mergers, and acquisitions, and finding a new market or innovate in their core competency in order to expand individual market share. For instance, in June 2018, Times Internet, an Indian media firm acquired MX Player, a local video platform to gain a strong foothold in India’s increasing video over-the-top (OTT) space. Moreover, OTT Content companies are continuously entering into partnerships for increasing their on-demand as well as live content.

Market Segmentation

Content-Type

Text Messaging and Images
Video
VoIP (Voice over Internet Protocol)

Mode of Deployment

Cloud-based
Web-based
On-Premise

Regional Analysis

North America

United States
Canada

Europe

UK
Germany
Italy
Spain
France
Rest of Europe

Asia-Pacific

China
India
Japan
Rest of Asia-Pacific

Rest of the World

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