Corporations and chain restaurants have already taken advantage of Facebook marketing to spread the word about what they have to offer, but small business owners can use it too! Use this marketing tool to benefit instead of ignoring its power in every day life. Read this article for helpful tips!

If you're having trouble gaining followers, you can offer a sweepstakes in return for their "Like". Just place the sweepstakes in a tab on your company's page and have them fill it out with their email address, specifying that only those who Like your page will be eligible for the contest.

Don't let spam overrun your page on Facebook – log in or sign up. There are some filters that can be used when editing your page that help monitor the page, even if you are not around. You and your page administer can use it to filter keywords of your choice.

Put resources that are real towards any type of Facebook marketing. Facebook marketing shouldn't just be a side campaign; you need to be serious about it. If you give the job to a busy person on your team, it might not get the attention it needs. Invest the necessary time and resources to see real results.

Share pictures on Facebook. Keep in mind that your subscribers check Facebook to see updates shared by their friends. If your subscribers have a lot of friends on Facebook, your updates might not be easy to notice. Getting their attention will be a lot easier if you share pictures rather than text updates.

As said in the beginning of this article, Facebook marketing can benefit your business greatly. It's not only for corporations or other well-known venues, but can be used to benefit the mom and pop shops as well. Remember the tips in this article to use Facebook marketing for your benefit.