Media monitoring company iSentia has lodged its prospectus ahead its listing on the Australian Securities Exchange.

The prospectus documents show the initial public offering (IPO) will see institutional and retail shareholders offered 139 million new shares at a price of $2.04 a share, raising a total $283.5m.

The company’s current owners private equity firm Quadrant will retain 50 million shares representing a minority share-holding of 25 per cent and will receive $150m in cash, following its listing, valuing the company at $408m.

“We are excited about the IPO and look forward to welcoming our new shareholders. We are seeing strong growth in our business led by our proprietary SaaS platforms, including our market-leading Mediaportal platform, and our portfolio of leading social media monitoring and analysis software and services,” said John Croll, CEO of iSentia.

Croll is in line to receive more than eight million shares in the listed entity along with $8.8m in cash, while CFO Nimesh Shah will receive $1.7m and 800,000 shares with other management executives to share $3.5m and a further one million shares.

The company has always had a strong reputation amongst private investors, right back when Chris Hadley from Quadrant brought them into one of his private equity portfolios back in the early 2000s.

Chris Hadley, of Quadrant Private Equity, said: “Quadrant will retain a significant holding in iSentia reflecting our confidence in the management team led by John Croll. We are excited by the future growth prospects in the AsiaPac region and the opportunity to further build on the company’s excellent performance.”

Doug Flynn, chairman of iSentia Group Limited, said, “A listing on the ASX will help us to continue our strong momentum and consolidate our leading positions in ANZ and a number of key Asian markets including the Philippines, Malaysia, Indonesia, Thailand, Singapore and Vietnam and our growing presence in Greater China.

Macquarie Capital and UBS have been appointed as joint lead managers, joint bookrunners and underwriters to the offer, Minter Ellison is the legal adviser to iSentia and Deloitte Touche Tohmatsu is the investigating accountant in relation to the offer.

iSentia is one of the top major media monitoring in the world. It offers brands, companies, agencies, industry bodies and government with relevant media intelligence to assist them in making decisions.

Quadrant Private Equity is located at 126 Phillip Street, Sydney 2000, contact number is 612 9221 0421. You can also email them at [email protected] or simply visit their website http://www.quadrantpe.com.au for more details.