Television Market in India to Expand Based on Increasing Innovation


Posted August 1, 2019 by Researchonglobalmarkets

The report presents the value forecast of the television market in India and provides key insights into the factors driving market growth as well as the factors restricting market growth.

 
A report published by Research on Global Markets titled "Television Market In India (2018-2023)" studies the performance of the television market in India over a five year assessment period from 2018 to 2023. The report presents the value forecast of the television market in India and provides key insights into the factors driving market growth as well as the factors restricting market growth. According to the Research On Global Markets analysts, increasing innovation coupled with favorable pricing have augmented the penetration of flat-panel display across all income groups in the country. Usage of television is no longer an urban phenomenon now with penetration of television in more than 99 Mn homes in rural India.

Television Market in India – Segment insights

The report published by Research On Global Markets features comprehensive analysis of the television market in India. Liquid crystal display (LCD) and organic light emitting diode (OLED) comprise the two major segments in the global television market. The super-premium segment includes OLED and ultra-high-definition (UHD) or 4K televisions. The festive season in India, starting in August with Independence Day and running till Diwali in October, primarily drives consumer purchase across all markets.

Television market in India - Market Insights

The market research report attributes the positive outlook on the television market in India to the rapid growth of internet connectivity across the country, especially in tier II and III cities, which is giving greater access to online entertainment portals to the tech-savvy generation. Digital influence on broader consumer spending is significant and is growing rapidly. The implementation of the cable digitization mandate further aided by over the top (OTT) services has contributed vastly to the expanding popularity of new age televisions.

However, the method of viewing content is gradually shifted from television to smartphones among the Indian consumers. Smartphones are acting as a substitute for television, which in turn is hindering the growth of the television market in India.

Research on Global Markets tracks the performance of some of the major players operating in the television market in India including BPL Limited, Mirc Electronics Limited, Intex Technologies (India) Limited, Micromax Informatics Limited and LG Electronics India Private Limited, among others.

Some of the key topics covered in this report are:

• Overview of the Indian television market
• Historical, current and forecasted market size data for the Indian television market (2016 to 2023)
• Qualitative analysis of the Indian television market and its segments, by company (Samsung, Sony, LG and others), by technology (UHD, full HD, HD, flat-panel display units sold - company-wise – Samsung, Sony, LG, Videocon Group, Panasonic, Others, Unorganized/grey)
• Trade analysis of the television market in India
• Qualitative analysis of the major drivers and challenges affecting the market
• Analysis of the competitive landscape and profiles of major players operating in the market
• Key recent developments associated with the television market in India

Browse Complete Country Report and Detailed TOC: https://www.researchonglobalmarkets.com/pressrelease/post/technology-enabled-television-market-in-india-is-set-to-grow-exponentially.html/

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Categories Electronics , Reports , Technology
Tags market research , market research reports , television market in india
Last Updated August 1, 2019