Research on Global Markets has published a report on the “Tobacco Market in India 2017” providing a comparative analysis of the various segments of the Indian tobacco market. India is the second-largest tobacco producer in the world and the third-largest exporter. The report states that the tobacco industry in India employs about 46 million people.

The report provides a comprehensive analysis of the segment-wise market insights of the Indian tobacco market. India mainly harvests to forms of tobacco, namely cigarette tobacco and non-cigarette tobacco. As per the report, chewing tobacco accounted for 38% of the tobacco market in the forecasted year of 2016. The rest of the market share was occupied by beedis and cigarettes together.

The report considers in detail both the market drivers and the challenges that the tobacco market in India face. A comparatively increasing income among consumers has not only compensated for the increase in the price of cigarettes but also have led to the increasing consumption of cigarettes.

Among the various challenges that the tobacco market faces, as per the report, one of the main challenges that have been hampering the market is the high tax imposed on cigarettes. The cigarette taxed in India is among the highest in the world. The high taxes make cigarettes unaffordable to a large section of consumers. As a result, there is a shift towards the other forms of tobacco products like beedis, snuffs, etc.

The report also talks about the blanket ban imposed by the Cigarettes and Other Tobacco Products Act of 2003, which prohibits tobacco advertising. This particular move is yet another challenge for manufacturers because it makes it difficult to promote their products, thus limiting the growth of the domestic market.

Research on Global Markets tracks large players in this particular market like Ashok and Company Pan Bahar Ltd., Godfrey Phillips India Ltd., Golden Tobacco Company Ltd., ITC Ltd., National Tobacco Company of India Ltd., Pataka Industries Private Ltd., Sinnar Bidi Udyog Ltd., VST Industries Ltd. And discusses their trends in the report on Tobacco Market in India.

Key benefits of the report:

• The report presents not only an overview of the Indian tobacco market but also takes into consideration the various socio-economic indicators like the population, sex ratio, total fertility rate, literacy rate etc. and how it has been affecting the market.
• It provides a comprehensive analysis of the market and discusses the market size and growth factors.
• The report also covers the product-wise segmentation of the market and how and why that particular segment grows or falls behind.
• It provides an overview of the trade analysis discussing the export and import of tobacco and manufactured tobacco substitutes and its growth curve over the years.
• The report talks in details about the drivers of the market growth and the challenges or pitfalls the manufacturers face in the market.

The report has been designed to help businesses get a concise idea regarding the Tobacco Market in India, develop business strategies, analyse the growth factors and the challenges in the market to enable them to identify the competition and take calculated risks that might be beneficial for the business.