Research Nester has released a report titled “China Nutritional Supplement Market -Demand Analysis & Opportunity Outlook 2027″ which also includes some of the prominent market analyzing parameters such as industry growth drivers, restraints, supply and demand risk, market attractiveness, year-on-year (Y-O-Y) growth comparisons, market share comparisons, BPS analysis, SWOT analysis, and Porter’s five force model.

The statistics portray the growing concern for health and the rising chronic diseases, which has generated the need amongst individuals to consume healthy food and maintain a healthy diet. Increasing preferences for a healthy diet is also raising the need amongst food manufacturers to raise their production of nutritional supplements, which has been observed to provide huge profit margins to businesses, resulting in the focus of several new players to participate in the existing market competition. Moreover, the rising geriatric population in China, the increasing population of the nation, rising concern for chronic diseases, and the need to cure these diseases are some of the factors anticipated to drive the growth of the China nutritional supplement market.

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The China nutritional supplement market size is anticipated to grow at a CAGR of 14.45% during the forecast period, i.e. 2020-2027. The market is thriving on the back of the launch of new, advanced, and cost-effective nutritional supplement products and the upsurge in the number of working women populations across the Asia Pacific region. Further, factors such as rising demand for natural, gluten-free nutraceuticals, increasing awareness for the side effects of consuming chemical-based skin, eye, or healthcare pharmaceutical products, growing research and development in the field of dietary supplements, and increasing investments by in-house giant players are some of the factors anticipated to contribute towards the growth of the China nutritional supplement market in the upcoming years. The market was valued at USD 27.6 billion in the year 2018 and is predicted to reach USD 87.7 billion by the end of 2027.

The China nutritional supplement market is segmented by distribution channel into online and offline. Among these segments, the online segment is anticipated to register a modest CAGR during the forecast period. Factors such as increasing number of individuals who are using the internet along with the numerous benefits associated with online distribution channel are driving the growth of the segment. The World Bank, in one of its statistics stated that the total number of individuals using the internet (% of population) is predicted to reach 54.30% in the year 2017 from 50.30% in the year 2015. Further, the offline segment is further segmented into supermarket or hypermarket, pharmacies and others.

However, concerns for the presence of counterfeit products and the presence of stringent regulations and complicated testing regimes on nutritional supplements are some of the factors estimated to act as a barrier to the growth of the China nutritional supplement market.

This report also studies the existing competitive scenario of some of the key players of the China nutritional supplement market, which includes the profiling of Swisse Wellness, Nestle Health Science, Bayer AG, Yakult Honsha Co., Ltd., DSM, Pfizer Inc. and Danone S.A.

The profiling enfolds key information of the companies which comprises of business overview, products and services, key financials and recent news and developments. Conclusively, the report titled “China Nutritional Supplement Market -Demand Analysis & Opportunity Outlook 2027”, analyses the overall China nutritional supplement industry to help new entrants to understand the details of the market. In addition to that, this report also guides existing players looking for expansion and major investors looking for investment in the China nutritional supplement market in the near future.

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