Unicommerce eSolutions Ltd share price surged on Thursday after the company announced that Reid & Taylor Apparel has implemented Unicommerce’s multi-channel order management, warehouse management, and omnichannel retail management systems, knitting Reid & Taylor Apparel’s website, warehouses, physical stores, and other online platforms in one integrated network.

With this, Reid & Taylor Apparel will be able to seamlessly automate order processing across all these customer touchpoints using Unicommerce’s unified dashboard, the company said in a regulatory filing.

Shares of the company reacted sharply to the development with the scrip rising 5 percent intraday to Rs 144.60 per share on the NSE. The counter settled at Rs 139 apiece, higher by 0.92 percent.

Integrating all the stores and their warehouses on the centralized platform allows the brand to offer shipfrom-store service to its customers, enabling it to switch orders between its warehouses and stores. It enhances the available inventory, leading to a wider assortment and faster order fulfilment through a touchpoint nearest to the customer’s location, the company said in a statement.