Surat. 4/3/2021: Re:fresh Wellness Pvt Ltd, a subsidiary of financial products distribution behemoth NJ India Invest, announces the launch of some important home care, and pure kitchen essential products. This is in addition to its almost 200+ range of Organic, Ayurvedic, and Classic food, and home care products designed to live a safe and healthy lifestyle.

The products launched include a carefully formulated surface disinfectant, a naturally-made Holi colour kit, and pure organic jaggery both in regular and powdered form.

Though these products seem unrelated, they are a part of Re:fresh Wellness' aim to provide healthy and safe Fast Moving Consumer Goods(FMCG) products to its customers and Re:fresh Smart Retailers(RSR's) who have the job of getting these home essential products to every corner of the country.


"Though the FMCG market is hyper-competitive with MNCs, online and offline stores competing for every small purchase, we realized that many companies and local producers cut-corners to provide products at artificially lower rates with questionable quality. Re:fresh, with its website Re:freshyourlife.in and with the help of our pan-India Re:fresh Smart Retailers, aim to bring forth pure, organic, and safe food, health, and home care products that can surely make a change in people's health and lifestyle", Kalpesh Mehta, CEO, Re:fresh Wellness Pvt Ltd said.

"With the addition of our carefully-formulated surface disinfectant and organic jaggery, we aim to fulfill an unmet demand that we identified in the market. In absence of a surface disinfectant, we found that households did not use the right products to clean and disinfect surfaces that required special treatment." He explains."As far as our organic jaggery is concerned, we had found how challenging it was for women to break a 500gm or a 1kg of a slab of jaggery without heating or with the help of someone to get the right quantity needed. Re:fresh's jaggery either comes in a pack of 20 jaggery lumps (each 30gm) or a powdered form(with small, 30gm jaggery powder packets) for ease in cooking."

In further health and safety interests, Re:fresh has launched eco-friendly Holi Colours which consist of natural ingredients. Specially formulated and manufactured for this festival, Mr.Kalpesh adds," We realized how challenging it could be to source eco-friendly colours to play Holi. For this special day, Re:fresh brings to you a pack of Holi colours which consists of 3 variants- light pink, light yellow, and light green. These are available for a limited period only."

Products launched by Re:fresh
Health-care
Surface Disinfectant- Re:fresh's Surface Disinfectant has a twin role- to clean as well as disinfect any surface, furniture, or object. This multi-surface cleaner can be sprayed on any surface(except on electronics) to clean it. This cleans 99.99% of all germs and pathogens of any surface while leaving a pleasant fragrance.

Healthy (Natural) Sweeteners
Jaggery- A natural sweetener, Re:fresh's Jaggery jar comes with 20 small 30 mg cubes of jaggery for ease of cooking. Being pure and unrefined, it has all its nutrients intact. With smaller 30 gm cubes, it is ideal for cooking or having with parathas and ghee.

Jaggery(powder-form)- To be used as a white sugar substitute, this is a natural alternative to processed sugar. With 20 small jaggery powder packets within the jar, this can help estimate the amount of sweetness needed in any dish.

Festive Special
Holi Colours- This pack comes with 3 eco-friendly and 100% natural colours to play this Holi. Loose colours can affect health as they contain harmful chemicals like lead, chromium, and silica, while Re:fresh's Holi colours are made with natural ingredients like cornstarch, beetroot, turmeric, and betel leaf. One pack contains 3 colours- light pink, light yellow, and light green.

About Re:fresh Wellness

A subsidiary of India's largest financial products distributor NJ India Invest, Re:fresh Wellness brings to you products to promote health and safety. This includes 3 divisions-
Organic- Offering Natural, pure food ingredients.
Classic- Offering ready-to-serve and ready-to-cook food products and a few healthcare products.
Ayurvedic- Offering natural Ayurvedic tablets and powders for a healthy you.
These products are available at Re:fresh Wellness' website https://www.Re:freshyourlife.in/ and also through our Re:fresh Smart Retailers (RSR's) spread all across the country. For any further details, please call +919909020696(available between 10 am to 7 pm, Monday to Saturday) or email us at info@Re:freshyourlife.in.