[02/15/2018, Denver] - Pay-per-click (PPC) campaigns can deliver more results through the power of retargeting. C1 Partners enhances PPC strategies of clients through retargeting, ensuring conversions through a targeted audience scheme.

Follow Leads Everywhere

Only about 2 percent of web traffic converts upon initial visit to a website, the digital marketing agency shares. This provides a challenge for companies to ensure that those leads are not lost. Through C1 Partners’ retargeting service, companies can leverage their PPC campaign by reaching the 98 percent of users who do not convert on their first visit.

Retargeting allows companies to stay in touch with leads that clicked away from their website. C1 Partners explains, “Retargeting is a specific type of online advertising that lets you keep your brand – and its advertisements – in front of people AFTER they’ve left your website.”

The principle of retargeting is simple. C1 Partners places a discreet piece of code on a website that a lead visited. That code later drops a browser cookie, which will alert the company’s retargeting provider to determine the perfect moment to serve ads. This process reminds potential leads of a website, increasing visibility while ensuring conversions.

Secure Leads’ Interest

Retargeting is effective because it only works on leads that have previously shown interest in a company’s product or service. The technique can help companies save money by targeting a specific audience, instead of dropping ads everywhere.

C1 Partners shares that website visitors retargeted with display ads were 70 percent more likely to convert upon visiting a website again.

For maximum website visibility and ad presence, the Denver-based digital marketing agency takes a highly personalized approach to their retargeting strategy. The company shares, “We take the time to get to know our clients (and their audiences) on an individual basis to help increase chances of success through high levels of personalization and customization.”

About C1 Partners

Based in Denver, Colorado, C1 Partners is a digital marketing company that orchestrates comprehensive online marketing campaigns for small- and medium-sized enterprises. The company offers the full spectrum of online marketing services— from PPC and SEO to social media marketing and web design. The company’s multi-disciplinary approach, along with its business acumen, has allowed it to assist Fortune 500 companies and non-profit organizations to gain traction online.

Visit http://www.c1-partners.com/ today.