Increasing consumer health awareness and rising prevalence of various diseases is peaking consumer interest towards ways to monitor and maintain good health. Increasing prevalence of obesity and diabetes, and high cholesterol levels due to changes in lifestyle and proliferation of smartphones and wearable devices are influencing the populace to opt for various health monitoring apps to monitor and maintain optimal health. Patient centric healthcare apps help users to stay updated about medication times, number of calories consumed, dehydration level in body, etc.

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As per a recent statistic shared by Apple Inc., on an average, an iPhone user unlocks his phone 80 times a day, while statistics released by Pew Research stated that around 46% of people surveyed in the U.S. claimed that they simply could not live without their phones. This creates a large target population for developers of health apps Increasing trend towards usage of healthcare IT systems to offer access to patients data to practitioners sitting anywhere in world and routine checkup of lab reports, easy access to radiology and pathology reports from mobile devices is expected to boost growth of patient centric healthcare app market. Increasing occurrence of complications due to non-adherence to doctor’s recommendations and not undergoing routine checkup due to busy work life, necessitates a companion app that helps users actively monitor their health. The healthcare industry in general is experience an increasing trend towards patient-centric approach in clinical trials focusing on personalized medicine and patient empowerment. This entails enhanced focus on patient care as part of healthcare services and enables the patient to access the various services and take control of their own health. This is expected to further create lucrative opportunities to patient centric healthcare applications providers for diagnostic purpose.
Developed regions such as North America and Europe are expected to contribute major share to the market due to higher acceptance of advanced technologies, complemented by robust healthcare infrastructure and high discretionary income in these regions.

Subscription-based services and in-app purchases: A preferred revenue generation model for players

The global patient centric healthcare app market is highly fragmented owing to the participation of many established and emerging players in the patient centric healthcare app market. Major players involved in the global patient centric healthcare app market include Philips, iPatientCare, MobileSmith, Klick Health, and Health Fabric.

Global Patient Centric Healthcare App Market Taxonomy

The global patient centric healthcare app market is classified on the basis of following segments:

Category Type:

Wellness Management

Fitness

Lifestyle and stress

Diet and Nutrition

Disease and Treatment Management

Healthcare Providers/Insurance

Medication Reminders and Information

Women’s Health and Pregnancy

Disease specific

Others

Technology Type:

Internet-based Technology

Mobile Devices

Home Telehealth

Operating System:

iOS

Androids

Windows

End Users:

Personal Usage

Hospital

Clinics

Others

Increasing focus on multi-platform apps for wider penetration

Companies are focusing on introducing novel apps that can sync with various health monitoring devices and offer compatibility with most major mobile platforms in order to increase product penetration.  In July 2014, iPatientCare, Inc., one of the pioneer in mhealth and cloud based ambulatory HER launched its new patient centric app for iphone and ipad. It allows patients and clinicians to remain updated about patient’s health. In September 2016, IBA and Philip launched its new patient centric solution for IBA’s proton therapy system for treatment of cancer. In 2015, Health Fabric, launched its product health fabric store where clinicians and commissioners create, share and recommend care plans to their patients. Click To Read More On Patient Centric Healthcare App Market.

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