Article
What is Digital marketing?
Digital Marketing is one of medium through which one can promote their products or brands via one or more forms of electronic media. For example, advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic Media. Digital marketing is a broad term that refers to various promotional techniques deployed to reach customers via digital technologies.
Types Of Digital Marketing
• Search Engine Optimization (SEO)
SEO stands for “search engine optimization.” In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines. Ultimately, the goal of search engine optimization is to help attract website visitors who will become customers, clients or an audience that keeps coming back.
• Social Media Marketing
The term 'Digital Marketing' has a number of marketing facets as it supports different channels used in and among these, comes the social media. When we use social media channels (Facebook, Twitter, Pinterest, Instagram, Google+, etc.) to market a product or service, the strategy is called Social Media Marketing. It is a procedure wherein strategies are made and executed to draw in traffic for a website or to gain the attention of buyers over the web using different social media platforms.
• Email Marketing
Email Marketing in comparison to other forms of digital marketing is considered cheap. It is also a way to rapidly communicate a message such as their value proposition to existing or potential customers. Yet this channel of communication may be perceived by recipients to be bothersome and irritating especially to new or potential customers, therefore the success of email marketing is reliant on the language and visual appeal applied. In terms of visual appeal, there are indications that using graphics/visuals that are relevant to the message which is attempting to be sent, yet less visual graphics to be applied with initial emails are more effective in-turn creating a relatively personal feel to the email. In terms of language, the style is the main factor in determining how captivating the email is.


• Content Writing
This is an approach to marketing that focuses on gaining and retaining customers by offering helpful content to customers that improves the buying experience and creates brand awareness. A brand may use this approach to hold a customer’s attention with the goal of influencing potential purchase decisions.
• Search Engine Marketing
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

Advantages Of Digital Marketing
• Improve quality Leads
• Stronger relationship and better engagement
• Chance to stay ahead of the competition
• Increased revenues
• Better feedbacks
• Accurate buyer persons
Scope Of Digital Marketing
• Digital Marketing Manager
• SEO Manager
• SEM/PPC Expert
• Social Media Manager
• Content Writing Specialist
• Work As Freelancer
• Enterprenuer Opportunity
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