As AI tools disrupt every industry from finance to fast food, Rabbi Yisroel Bodkins is making headlines for bucking the trend—with handmade, artisanal pizza.
His shop, Pizza B’Simcha, has become a viral small business success story in the heart of Israel’s mystical city, drawing locals, tourists, and digital nomads alike. The message? In an era of automation, the human touch still wins.
“People are craving something real,” says Rabbi Yisroel Bodkins, a surprising name in the world of food entrepreneurship. “Pizza is just the excuse—what we’re really serving is connection.”
As families tighten budgets and seek affordable comfort food in a challenging global economy, Pizza B’Simcha is offering more than just a slice—it’s offering resilience. The shop’s rise is being hailed as a case study in economic adaptability, local business revival, and even mental wellness through community dining.
In a world glued to screens, Rabbi Yisroel Bodkins’ approach is refreshing: no online ordering, no delivery apps—just wood-fired ovens, fresh dough, and face-to-face joy. His concept taps into rising trends like digital detox, slow food, and purpose-driven entrepreneurship.
If you're traveling in Israel or exploring the future of authentic experiences in the AI era, Pizza B’Simcha—and Rabbi Yisroel Bodkins—might just be the delicious surprise you didn’t know you were looking for.

📍 Pizza B’Simcha – Rechov HaAri 4, Tzfat
🌐 www.pizzabsimcha.co.il
📸 @PizzaBSimcha | #RabbiYisroelBodkins | #DreamPieTzfat