Data integration solutions are being adopted rapidly in the retail and consumer goods vertical. This is because these solutions help enterprises in this vertical to consolidate data from several sources, including POS, web, mobile apps, social channels, and contact centers, to deliver a seamless customer experience. The retail industry is extremely competitive, and enterprises leverage data integration tools to help them get a comprehensive view of customer data. Data Integration software in retail and consumer goods will help them enhance up-selling and cross-selling offers, design more precise marketing promotions, and boost the level of customer service.

SAP SE is a German enterprise that helps companies improve operations in offices, boardrooms, warehouses, storefronts, and across desktop and mobile devices. The 360Quadrants platform recognizes SAP as a visionary leader. Vendors in this category, including SAP, have established product portfolios, a strong market presence, and robust business strategies.

Recently, SAP released its Upscale Commerce solution, a software as a service (SaaS) that is built on the SAP Cloud Platform and created for consumer-packaged goods (CPG) companies, midsize retailers, and direct-to-consumer businesses. SAP has also introduced the SAP Cloud Platform Extension Factory to allow users to build innovational enterprise applications and extend them across the SAP C/4HANA portfolio of cloud solution suites.

SAP’s commerce solution is planned to meet the specific needs of clients who have limited budgets and require swift deployment of services. SAP Upscale Commerce integrates AI natively, enabling it to automatically learn the best functioning choices and continuously display methods to maximize profitable channels. This midmarket solution can be deployed in a few days and delivers smooth mobile-first shopping. It also blends in-store and online shopping into a seamless customer experience. The ‘endless aisle’ feature allows customers to view available stock in the store they visit and also locate products that are not available in that store elsewhere.

360Quadrants also lists competitors of SAP in the Data Integration Software in retail and consumer goods space.