The media & entertainment vertical leverages emerging technologies and practices with an aim to enhancing customer experience. The companies in this vertical make use of data integration solutions to overcome challenges in the sharing, management, and distribution of content. A reliable data integration software solutions in media and entertainment enables enterprises to effectively access and federate data from internal as well as external sources.

International Business Machines Corporation, known across the globe as IBM, is a technology leader from the United States. The company manufactures and supplies software, infrastructure services, computer hardware, and consulting services for all types of consumers. IBM is recognized on the 360Quadrants platform as a visionary leader. Like most visionary leaders on the platform, IBM provides reputable data integration solutions to organizations in several verticals.

Recently, Jivox—a leader in personalized digital marketing technology—commenced the integration of WEATHERfx data from IBM Watson Advertising into its Jivox IQ platform, which powers dynamic content optimization (DCO). WEATHERfx makes use of Watson Advertising’s repository of real-time weather data to reveal deep insights that help marketers predict consumer behavior. By processing weather elements, consumer data, and sales, Watson Advertising pinpoints weather condition combinations that are most likely to drive behavior and creates corresponding WEATHERfx triggers.

Through this integration, WEATHERfx triggers will use data, AI-powered recommendations, and dynamic audience scoring to enable marketers to create optimum marketing campaigns in real-time, as well as adjust visuals and messaging based on local atmospheric conditions. This allows for hyper-personalized content that gives an impetus to consumer actions.

WEATHERfx integration will allow Jivox users to benefit from several added features; such as global weather data from The Weather Company, an IBM Business; real-time weather data, refreshed every 15 minutes for over two billion geographical locations; deeper insight into which products have the highest demand under certain weather conditions; atomic triggers that correspond to relative condition, activity, or product; dynamic targeting across brand properties, online, and in-store spaces; and availability of data across channels. WEATHERfx is included in Watson Advertising’s suite of data, media, and AI technology solutions that reduce costs and boost decision-making across key aspects of the marketing lifecycle.

360Quadrants also lists competitors of IBM in the Data Integration software in media & entertainment space.