360Quadrants, the world’s only comparison platform that combines expert analysis with crowdsourced reviews, has released a quadrant on AI in Fintech Solutions to help businesses make quicker and more informed decisions.

Artificial Intelligence (AI) in Fintech refers to the theory and development of computer systems capable of performing finance-related tasks that usually require human intelligence. It is an application of AI technology used in the financial sector to design investment strategies, detect anomalies with pattern & voice recognition, and conduct market analysis with data mining. The AI in Fintech solutions market for this quadrant is defined as the summation of AI-enabled Fintech solutions and services.

For this quadrant, the components of AI in Fintech are mainly segmented into solutions and software. Major application areas of AI in Fintech solutions are virtual assistants, business analytics & reporting, and customer behavioral analytics. These solutions have been analyzed based on cloud and on-premise deployment.
Salesforce Einstein has been identified as a visionary leader in the AI in fintech space given its extensive product features, high product quality, reliability, suitable channel strategy, and wide geographical footprint. 360Quadrants also lists competitors of Salesforce Einstein in the AI in Fintech space.

AI in Fintech offerings from Salesforce aim to deliver valuable insights and intelligence from data. The company has an established product portfolio with a robust market presence and business strategy. Some of the major developments of the company include:

• Salesforce acquires Datorama

Israel-based Datorama Ltd., an Israeli marketing analytics company was acquired by Salesforce to obtain its cloud-based and AI-powered marketing analytics and intelligence software. This will help Datorama by enhancing its analytical capabilities to generate deeper and more meaningful insights for marketers.

• Einstein Analytics by Salesforce to be the leader in AI-powered advanced analytics

Millions of CRM users can now benefit from advanced analytics offered by Salesforce Einstein Analytics. It is AI-powered which enhances the analytics workflow and automates surfacing of CRM insights. It helps users by providing recommendations on what actions can be taken to increase sales and enhance customer service by optimizing marketing campaigns.

• Dell Technologies and Salesforce announce a technology agreement to further enhance their long-standing relationship

With the announcement of their extended relationship between Salesforce and Dell Technologies, the latter will help widen the scope of use of the Salesforce applications for sales, service, and marketing and its CRM platform. These are already using Einstein artificial intelligence, which will now be available to Dell Technologies employees worldwide giving them the tools required to enhance their customer success rate.