Jerry Gonzalez of Venezolano is a household name when it comes to the Puerto Rican tourist industry. After receiving his associate’s degree in marketing, Jerry Gonzalez of Venezolano added to his credentials, but not only with degrees. He currently works with hotel managers to boost guest rates and ensure positive feedback. Jerry Gonzalez of Venezolano has used his plethora of travel experience to assist hotel owners in the U.S., Puerto Rico, and other locations.

Jerry Gonzalez of Venezolano was recently invited to work with the Inter-Club Exchange, or ICE. This prestigious business organization seeks the input and expertise of businesspeople from all industries, including the hospitality industry. Jerry Gonzalez of Venezolano states that “It is an honor to be selected.” In his work with ICE, Jerry Gonzalez of Venezolano will collaborate with hotel owners in need and work on the plans for new chains and resorts.

Jerry Gonzalez of Venezolano believes that the key to a hotel’s success is its ability to put the guest first. For example, Jerry Gonzalez of Venezolano coaches his staff to respond to all guests’ needs, including time-intensive ones such as translating basic information. Jerry Gonzalez of Venezolano also believes that bilingual staff members and authentic atmospheres can enhance a hotel, especially in a country like Puerto Rico where a large part of the population is bilingual.

Gonzalez’s work with ICE will involve the global education of hotel staff members as well as globally-focused collaboration with other team members. Gonzalez knows the benefits of running a globally-minded business. For example, Gonzalez will share experiences from his travels in South America and other countries, focusing on issues such as the global economy. Jerry Gonzalez of Venezolano will also discuss the importance of tourism in the United States and its territories, connecting its benefit to the United States’ current economic status.

Gonzalez’ passion for tourism has taken him all over the world, particularly to Spanish-speaking countries such as Venezuela, Argentina, and the Dominican Republic. Jerry Gonzalez of Venezolano explains that to be a good tourism and hospitality worker, one must understand the places to which others travel. This sometimes means experiencing poverty and tragedy, which can create greater empathy in hospitality workers.