Patricia Cavalier has been a licensed realtor for over ten years, and wants to share her experience with other budding agents. Selling a home is just as much about “when,” as it is about “how much?” Being a good real estate agent is about knowing all of the tricks of the trade that separate you from the competition.
One variable that successful realtors use to their advantage is timing. One of the worst times to sell a home is during the middle of December. Homes sold during the middle of December consistently sell for almost 3% less than the average estimated price for the home. This could be caused by a number of factors, including the weather. Believe it or not, many surprising statistics exist that show houses sell for more during certain periods, and much less during others.

The best and most successful agents use every bit of information and professional experience they have accumulated to their advantage when they are selling a home. This is what makes them do better than other agents.

Like any good investment, in real estate you want to buy low and sell high. This is a simple premise that is extremely complicated when it comes to trying to execute it. Real estate is a very complex and competitive field that can make or break an investor, depending on how they go about buying and selling homes. That is why the best real estate agents generate a consistent profit simply by using a few key tips and tricks that give them a slight competitive edge over.

Patricia Cavalier encourages real estate agents to employ psychological selling as a sales tactic. One example of implementing psychological selling includes pricing. A psychological sell implements studies and sciences on individual human behavior to increase their likelihood to buy. If you want to sell a home at a range of 500,000, instead of listing that as the price, list it at 499,000. This is a far more appealing price. Though the consumer knows that this is almost the exact same price, subconsciously they are more comfortable with the price not quite reaching half a million dollars.

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