For most of America, summer brings to mind lazy days in the sun, enjoying time with friends and family at the ballpark, and, of course, summer vacations at the beach or lake. However, for many property owners, the summer season is a prospect that is both thrilling and terrifying. Property owners see the clear opportunity for high profit margins through short-term rentals to vacationing families. This is especially true in Florida, due to the high amount of hot vacation spots throughout the state. But this opportunity carries with it a huge risk. Landlords who do not employ a property management specialist, like Michael Padova, frequently end the summer haggard and worn out due to the constant demand on their time and energy. Michael Padova's company, Barefoot Property Management, has seen the light and taken advantage of the opportunity as this summer season approaches. Michael Padova has instructed his company to reach out to property owners, offering to reduce their burden by taking on the responsibility and burden of property management for them. Michael Padova sees this as an opportunity to improve the reputation of his company as the summer progresses. “Most property managers in tourist towns get extremely stressed out as the weather gets warmer,” Michael Padova says, “they are excited about the money but terrified because of the amount of stress that will be coming their way in the upcoming weeks.” Property owners who employ Michael Padova and Barefoot Property Management will be able to enjoy a leisurely summer without the stress of managing all of their individual properties and renters. Michael Padova expects that those who do not take advantage of his services will see their compatriots’ lack of stress and begin to wonder how they can have the same high quality of life. Michael Padova claims that, “People will always notice when others have it better than them. The phenomenon of keeping up with the Joneses shows up in the corporate world as well.” He expects that this will serve as quality advertising for Barefoot Property Management and will allow his business to grow as summer progresses.