The Brand: Wild harvested, ethical beauty and wellness offering ancient Ayurvedic wisdom for a
modern lifestyle. Purearth is born from a desire to reconnect with the Earth.
PUREARTH promises purity, as it is conscious of the fact that nearly 70% of what one applies
onto their skin is absorbed into the bloodstream.
The safest sustainable skincare and wellbeing products found on the planet form the cornerstone
of PUREARTH’s ethos. The products harness the potency of plants, flowers and herbs that are
wild harvested or gathered at altitudes of over 7000 feet in the pristine Himalayas.
PUREARTH has a unique approach as a brand:
• It believes in a holistic Ayurvedic approach to well being that draws on ancient wisdom for
modern day needs.
• It believes in the power of wild harvested, natural and organic ingredients, in their purest
form.
• It believes in ethically conscious, fair trade, sustainably developed products made by
people, not factories.
• It believes in bio diversity and supports bio dynamic and organic farming methods.
• It supports fair trade not aid and believes a fair day’s work deserves a fair day’s pay,
irrespective of gender, and is the first step towards empowerment and equality.
Handmade. Small batches.
The brand partners with micro-credit and women savings and self-help groups in the Himalayas,
enabling marginalized producer groups to engage with urban markets on fair terms.
Their purpose in doing so is to empower women through fair trade not aid.




The Founder:
Kavita Khosa is the Founder & Creative Director, PUREARTH
Born in India and based in Hong Kong, Kavita left her position as Director at Deutsche Bank to
establish Purearth as a social enterprise, aiming to impact positive social change involving
women in India. She conducted in-depth research and spent a year exploring the Himalayas
from Kashmir, Ladakh, Himachal Pradesh to Uttarakhand to meet with dozens of NGOs,
CBOs and grassroots producer groups. Kavita’s focus is livelihoods and income generation
programs. She conducted field studies reviewing the ecology and economy; the availability of
natural and human resources; backward integration capabilities and constraints before
developing a premium, wild harvested small batch skincare and wellness brand.
Kavita truly believes that ethics and aesthetics don’t have to be mutually exclusive.
She had three criteria: India, the earth and women. Today, PUREARTH successfully checks
all the three boxes. As a start up social enterprise, it seeks to support livelihoods and to
empower marginalized women through fair trade, not aid. PUREARTH seeks to create a
connect between the consumer and the producer in a socially responsible fashion.
Kavita holds Bachelor of Commerce and Bachelor of Laws degrees and a Diploma in
Ayurveda (2004) from the Ayurvedic Institute, founded by the renowned Dr Vasant Lad and Dr
Robert Svoboda. A yoga teacher and Vedanta student, Kavita established Sachananda Yoga
Shala, a non-profit yoga school and is a life member of the Federation of Women Lawyers,
Hong Kong. Kavita has been invited to speak at various forums such as the University of Hong
Kong, Himalayan Echoes Arts & Literary Festival and on radio talk shows on topics of social
relevance. sustainability, and women empowerment. She has campaigned for women rights
issues which led to the making of ‘Slave Brides’ an award winning TVB Hong Kong television
documentary on the exploitation of Indian women abroad.