Societal media seems to have encompassed our world and it seems that social media embraces everything we do nowadays. From a consumer's point of view that is great news as whenever something purchased doesn't quite work out for you or if you've had a very bad experience from a service, it's now incredibly easy to use social media as a way of complaining and telling your friends and followers.


This has proven to be a really quick way of getting heard and perhaps becoming compensated. But from a company point of view do we really want this kind of marketing and what the heck is social media?


Back in 2013 when Google started implementing semantic search, they were less about keyword stuffing and quite determined as an internet search engine to define the web is now more about action and significance. In fact if anyone tells you that they could still rank your website and get you onto the front of Google through key words and key words alone, I'd start running!


With this sort of significance and action comes social media marketing. Consider all those social media stations which have millions and millions of members. Now think of your company creating delight or a buzz and socializing amongst these routes? When this is carried out right what happens next, is a huge amount of action and movement.


The movement amongst your followers and followers they're attached to can almost be when compared with the "Pyramid Promotion Scheme" of the 80's which so many of us fell for. Please do not get me wrong, social media marketing is nothing like pyramid selling, I was merely using this as an example of what can occur with a "repeat" sort of effect!


Movement and this action which you have just created will throw lots of traffic back to your own web site, which help your company and in turn will create more conversions no end!


So as you are able to hopefully collect from this post, social media marketing needs to be adopted and is big business. So when a company you must not ignore this kind of marketing and should think quite carefully about creating a social media marketing strategy and budget.


Lots of folks have asked me which marketing channels are best for their company if we move on? A very difficult question as channels depend and vary on your own niche. I could say that I have had the most success with Facebook, Twitter, Google, Pinterest and Instagram.


But like most things this kind of marketing WOn't occur overnight. It requires hard work and dedication but at the same time watch out as the results will speak for themselves.