How UI/UX Development Services Increase Website Conversion Rates

Did you know that you only have 3-5 seconds to leave a lasting impression on your visitors?

Seems like the first impression is truly the last impression in the virtual world. That’s because the kind of experience you offer to your visitors decides whether they will later convert into customers or not.

Studies have revealed that people's attention window is decreasing day by day. It means if you want them to stay on your site for a longer time, you need to take action and offer them a smooth experience. For this, you can avail the best UI/UX design services.

Everything in website design, from layout, font, aesthetic, color scheme to CTA is needed to keep the visitors engaged.

Whether you want to create a website from scratch or make a few changes to the existing one, it’s important to understand how UI/UX services can increase conversion rate.

Why Invest in UI/UX Services?

By leveraging the power of UI/UX, you can establish a strong brand identity. Eventually, the bounce rate on your website will decrease.

A well-planned UI/UX design can increase your search engine ranking because the time users spend on the website is considered when ranking them. Not to mention, a unique UI/UX design leaves a lasting impression and increases brand loyalty.

Thus, if you are ready to take your business to new heights of success, find a reliable UI/UX design company to work with.

How UI/UX Services Can Increase Website Conversion Rate?

Sometimes, a complete website redesign seems like the only option but it requires so much money, resources, and time. So, is there an alternative? Yes, there is.

Below are some other ways through which you can offer a better user experience to visitors. Scroll down to check them out:

1. Appealing and Clear Call to Action

The CTA button plays a major role in providing quality user experience to visitors. The overall engagement, conversation, revenue, profits, and business depend on the clarity of the CTA button present on the website.

Did you know a CTA button in a specific color can be a game-changer? Studies have shown that visitors are more likely to click on CTA buttons with red, green, and orange colors. What’s more? You can experiment with actionable words like Discover, Explore, and Start.

Always be clear while using CTA words and choosing button colors because bold, clear, and action-oriented ones will only generate results.

2. Efficient Use of White Space

Did you know that the white space available on your website positively adds to the website design and enhances user experience? While it's an essential part of website design, it is still underrated.

UI/UX experts recommend having white space around the titles and text as they provide a better user experience. White space makes content easy to navigate and legible. However, not maintaining the right balance of white space can break your entire strategy.

White spaces are more than blank spaces. They are a part of design because they navigate users from one object to another. Also, they allow objects to beautifully exist on the page. Work with a trusted UI/UX design services company to execute the art of using white spaces.

3. Offer Precise Information in a Succinct Manner

Try adding bullet points on your website so visitors can easily find the information they are looking for. What’s more? Well, bullet points can make a large piece of content appear organized and reader-friendly, which grabs the user’s attention.

No matter whether you are redesigning your website or making one from scratch, keeping the content user-friendly is the key to generating better results. Large blocks of content can scare off visitors but bullet points ensure that your content is read. In addition, it makes the website more attractive and easy to understand.

4. Optimize Page Speed

The first few seconds after visitors enter your website decide whether or not they will take action. Chances are visitors will leave the page if it takes more than 10 seconds to load. Eventually, they will visit some other site and you will end up losing them.

One way you can make visitors stay on your page longer is by offering them a great experience. For this, you should focus on optimizing website content, reducing HTML & CSS script, and evaluating plug-ins. It will eventually increase the speed of your website and decrease bounce rates.

Get in touch with Protonshub Technologies, a trusted UI/UX development company to avail the best services.

5. Choose Color Wisely

A combination of the right colors can make your website more appealing and increase visitor’s attention span. Studies have shown that the right color scheme has a massive effect on visitors as much as 60% of website acceptance or rejection depends on it.

Try matching the color combination of your website with your products or services to create a sense of relation in the user’s mind. For instance, if your website sells environmentally friendly products, choose different shades of green instead of pink, red, or orange color.

6. Maintain Consistency

The key to creating a user-friendly website is maintaining consistency. When visitors find common elements throughout the website, they develop a sense of trust with the brand. Thus, make sure everything from heading size and font size to illustrating style and coloring are in sync.

Providing a rich user experience will eventually benefit your business. Hire a reliable UI/UX design company in USA to have a consistently created website.

7. Pay Attention to Images and Visuals

The right kind of visuals has the power to grab the attention of everyone. Be it a kid or an elderly person, everyone finds visuals engaging.

Studies have shown that users are likely to spend more time seeing the visuals than reading a text. In fact, visual leads can compel visitors to click the CTA button. So, don’t hesitate to explore stock photo websites to find the right visuals.

8. Add a Chatbox

By adding a chat box, you give visitors the power to seek help from you anytime. But be mindful when creating a chatbox because an obtrusive one can frustrate visitors and eventually make them leave your website. Consider adding a picture and name to the chatbox to make it more real.

Conclusion

UI/UX can greatly affect engagement rates, which then impacts the conversation rate. Before reaching out to UI/UX developers, you must thoroughly analyze your website to understand what you are lacking and what actions can be taken to fix them.

Later, you can hire Protonshub Technologies, one of the best UI/UX design companies in USA. Our team has a thorough understanding of UI/UX design that conveys brand individuality. We prioritize your needs and work tirelessly to turn your idea into a reality.

Contact us today for more information.