PromotEdge is thrilled to announce its latest venture, having emerged victorious in a highly competitive multi-agency pitch. The agency is proud to take the reins of Shyam Metalics’ SEL TIGER TMT digital narrative.

Speaking about this significant achievement, Saurav Agarwal, Founder and CEO of PromotEdge, expressed his enthusiasm, stating, “Securing the digital mandate for SEL TIGER TMT is a moment of pride for us at PromotEdge. We are delighted to bring our tailored 'desi' approach to the forefront, one that resonates with India’s diverse and dynamic landscape. Our dedicated team is geared up to leverage our profound expertise in the Industrial, Automotive, and Infrastructural sectors to enhance the brand presence of SEL TIGER TMT, particularly by capitalizing on the mass appeal of their brand ambassador, Salman Khan.”

This collaboration signifies a strategic alliance, entrusting PromotEdge with a comprehensive range of digital responsibilities. These include content creation, influencer marketing, digital films, website maintenance, SEO, social media management, performance marketing, email/WhatsApp marketing, and experiential marketing, among other essential aspects.

Aneesh Mishra, Senior VP – Sales and Marketing at Shyam Metalics, expressed their excitement about the partnership, stating, “PromotEdge’s profound understanding of India’s diverse geography and their impressive track record in digital storytelling captured our attention. Their indigenous approach, coupled with innovative digital strategies, perfectly aligns with what SEL TIGER TMT needs to achieve new heights.”

Furthermore, PromotEdge plans to launch this collaboration with a series of digital campaigns. These campaigns will seamlessly integrate SEL TIGER TMT’s identity with innovative strategies, ensuring a more effective and efficient connection with the brand’s audience.