The report "Fertility Testing Devices Market Product (Ovulation Prediction Kit & Fertility Monitor (Urine-based, Saliva-based, & Basal Body Temperature)), Mode of Purchase (Prescription & OTC), and Region - Global Forecast to 2020", analyzes and studies the major market drivers, restraints, opportunities, and challenges in North America, Asia-Pacific, Europe, and Rest of the World.

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The market was estimated at USD 151.0 Million in 2015; it is poised to grow at a CAGR of 7.5% during the forecast period to reach USD 216.8 Million by 2020.

The global fertility testing devices market is broadly categorized into ovulation prediction kits and fertility monitors. The fertility monitors segment includes saliva-based monitors, urine-based monitors and others. The ovulation prediction kits market held the larger share of the global fertility testing devices market in 2015. However, the fertility monitors market is estimated to grow at the higher CAGR from 2015 to 2020. A number of factors such as high efficacy and accurate results even in women suffering from PCOS, rising number of promotional activities undertaken by companies, inflow of low-cost generic products, increasing advances in fertility monitors, and large population base affected with infertility across the globe are stimulating the growth of the fertility monitors market.

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As of 2015, North America (comprising the U.S. and Canada) held the largest share of the global fertility testing devices market. A number of factors such as the decline in fertility rate owing to the rising first-time pregnancy age and high prevalence of PCOS (polycystic ovary syndrome) among North American women, increasing awareness about the benefits offered by ovulation monitors and Fertility Awareness Methods (FAM) in successful conception among women, and the development of advanced device offerings at a lower cost are driving market growth in North America. However, the Asia-Pacific fertility testing devices market is expected to witness the highest growth in the forecast period. Decreasing fertility rate, growing number of women suffering from lifestyle disorders, rising funding/investments for the development of fertility and ovulation monitors, and growing focus of both international and domestic players on the Asia-Pacific fertility testing devices market are some of the major factors driving the demand for fertility testing devices in the Asia-Pacific region.

The key players in the fertility testing devices market include SPD Swiss Precision Diagnostics GmbH (Switzerland), Church & Dwight Co., Inc. (U.S.), Prestige Brands Holdings, Inc. (U.S.), Fairhaven Health, LLC (U.S.), HiLin Life Products, Inc. (U.S.), Fertility Focus Limited (U.K.), and Geratherm Medical AG (Germany).