Tide, the UK’s leading digital business financial platform, today announced that it plans to increase its India headcount by 350 skilled professionals in 2021 to take the total headcount in India to over 400 by end 2021. Over 180 of these will be in areas such as engineering and product development, plus over 100 additional positions in the likes of support and servicing, for Tide’s global development center in Hyderabad, tasked with supporting the firms’ ambitious global expansion and constant innovation to deliver higher value to SMEs. Another 50 will be in areas such as marketing and support which will be based in Tide’s corporate office in Gurugram as it seeks to replicate its success in the UK market, in India.

In his comments, Oliver Prill, Chief Executive Officer, Tide, said, “Though Tide is at the very beginning of its journey here, we are very excited about our launch into the Indian market. India boasts one of the largest number of SMEs globally and has a very robust and fast growing fintech ecosystem. As we look to scale globally, we have a growing need for top-level talent, which is fortunately readily available in India. The new team members we will welcome to Tide will benefit from the strong Tide culture where we support one another, give people the opportunity to share their ideas, and be an integral part of building a brilliant service.”

Added, Gurjodhpal Singh, Chief Executive Officer, Tide India, “Tide’s mission to save small business owners time (and money) is much more relevant today for Indian SMEs than before. As a fast-growing business, Tide never stands still, as we are always striving to offer a better service to our members and to deliver new and exciting products. We are known to be the employer of choice providing an open, collaborative and fulfilling work culture and experience where people go out of their way to be supportive and work as one global team. I look forward to building a great team here in India.”

Tide India: Tide has its global development center In Hyderabad & India corporate office in Gurugram. It currently employs over 100 at its global development center in Hyderabad which serves the global business needs. It is currently in the process of bringing its platform to the Indian market with full- fledged market launch due in late 2021. Founded in 2015 and launched in 2017, London-based Tide is now the leading business banking challenger in the UK. Tide helps SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable administrative solutions.

It offers its members business banking without monthly, weekly or annual, or card usage fees. The only costs are for transfers from non-Tide accounts, ATM use and cash deposits. Tide recently launched Tide Cashback, an upgraded account giving members 0.5% cash back, additional support for running their businesses, including a dedicated 24/7 legal and phone helpline. Tide has over 300,000 SME members (over 5% market share). Tide has raised over $140 million in investment from Anthemis, Augmentum, Creandum, Goodwater, Jigsaw, Latitude, LocalGlobe, Passion Capital, SpeedInvest and The SBI Group. It employs 556+ professionals worldwide, has featured in LinkedIn’s top 10 hottest UK companies to work for and was among the Sunday Times Fast Track Disruptors to Watch. Tide has a long-term ambition to be the leader in markets accounting for 25% of global SMEs. More information can be had from www.tide.co.