Aberdovey, UK - The Braided Rug Company, based in Aberdovey, proudly announces the continued growth of its handcrafted range of Jute Rug and Natural Rugs, designed with both sustainability and artisan quality in mind. Every rug created is not just a floor covering—it’s a blend of eco-conscious materials and generations of weaving tradition.

A Sustainable Statement for Every Home

Jute - The Organic Fibre with Environmental Benefits

Jute is among the most environmentally friendly fibres available. It is grown without synthetic pesticides and can be harvested up to three times a year. As a renewable and fully biodegradable plant fibre, jute makes a strong case for homes looking to reduce their environmental footprint.

Why Jute Matters Today

Unlike synthetic materials, jute naturally decomposes, leaving no toxic residues behind. Its production supports a farming cycle that is both low-impact and regenerative, offering homeowners a smart alternative to plastic-based textiles.

Rooted in Craft - Inspired by Tradition

A Longstanding Partnership with Bangladesh

Since 2011, The Braided Rug Company has worked with a trusted manufacturing partner in Bangladesh. This partnership ensures that all rugs are created using traditional weaving techniques that date back more than a century.

The Art of Braiding and Weaving

Each Jute Rug is handwoven using time-honoured craftsmanship. The result is a rug that not only performs with strength and durability but also adds charm and individuality to every room it touches.

Diversity in Colour, Shape, and Design

Rugs that Suit Every Home Style

The company’s Natural Rugs are available in oval and rectangle shapes. Whether your home style is coastal, bohemian, modern or country, there's a rug designed to suit your aesthetic.

Colour as a Design Element

From bold tones to soft neutrals, the range offers something for every palette. These rugs are interwoven with colourful yarns that enhance any décor and serve as focal points in living spaces.

Built to Last - Naturally Durable

Made for Everyday Living

Jute is one of the strongest natural fibres on the planet. These rugs are double-sided, reversible, and made to withstand the demands of daily foot traffic.

Maintenance Tips for Longevity

To maintain their appearance, it’s recommended to rotate rugs occasionally and avoid direct sunlight. Simple cleaning methods like vacuuming without a brush and prompt spot cleaning can help keep them in excellent shape for years.

Supporting Ethical Sourcing and Global Communities

Empowering Rural Economies in Bangladesh

By choosing a Natural Rug from The Braided Rug Company, customers are supporting a vital industry in Bangladesh. This ethical choice helps sustain the livelihoods of skilled weavers and contributes to long-term community stability.

Transparency and Responsibility

All materials are sourced with care and the production process adheres to high standards of environmental and social responsibility. Every purchase supports a meaningful supply chain.

Bringing Colour and Comfort to British Homes

From Aberdovey to Homes Across the UK

Based in the coastal town of Aberdovey, The Braided Rug Company proudly ships across the UK. Customers can browse an ever-evolving collection of beautiful and responsible rugs through their platform.

The Braided Rug Company Promise

Offering more than just home décor, these rugs reflect a deeper purpose—bringing authentic craftsmanship, sustainable living, and everyday comfort into British homes.