Aberdovey, UK — The Braided Rug Company, based in the scenic of Aberdovey, is proud to introduce its new range of Oval Rugs—a collection that blends artisanal heritage with sustainable innovation. These handcrafted pieces bring a soft, organic touch to interiors, offering a distinctive alternative to conventional rug shapes.

A Curated Fusion of Shape, Texture, and Story

The company’s latest oval designs celebrate form as much as function. By stepping away from angular corners and sharp edges, the gentle curvature of these rugs creates natural flow within living spaces. Whether as a focal point or placed beneath furniture, the shape complements room layouts while softening the visual tone. The collection offers balance, warmth, and quiet elegance—without demanding attention.

Grounded in Nature: The Jute and Braided Rug Legacy

Each oval rug reflects a harmonious blend of tradition and environmental responsibility. Inspired by the iconic braided patterns of American heritage, the designs are reimagined with natural fibres and a fresh approach to craft. Since 2011, The Braided Rug Company has partnered with a family-run manufacturer in Bangladesh—a region known for its jute expertise.

Using organic jute fibres as a base, the rugs highlight the strength, durability, and natural appeal of this renewable material. The earthy texture adds character to any floor, echoing a deeper commitment to sustainability and meaningful design.

More Than Décor - A Statement of Intent

These oval rugs offer practical benefits beyond their visual charm. Their shape ensures that they lie flat at all times, eliminating the problem of curling corners. This makes them safer for busy households or any room where reliable footing matters.

Each rug is crafted by skilled hands, carrying the marks of time-tested weaving traditions. The result is not only a décor piece but a physical representation of dedication, care, and connection across continents.

From Recycled Plastics to Timeless Patterns

Sustainability extends beyond natural fibres. The oval range also includes eco braided rugs made entirely from recycled plastics. By transforming waste into woven beauty, The Braided Rug Company reinforces its commitment to reducing environmental impact while maintaining a strong design identity.

Available in a wide array of colourways, these rugs are both practical and versatile. Their durability makes them ideal for high-use areas, while the stylish patterns ensure they enhance rather than overpower a space.

Crafted to Connect Spaces and Values

Every rug in the collection represents more than a design choice—it embodies values. The interplay of sustainable materials, cultural tradition, and handcrafted quality tells a quiet but powerful story. It’s a story of intention, of mindful production, and of the belief that everyday objects can inspire connection.

With every weave and fibre, The Braided Rug Company invites customers to experience a grounded, meaningful approach to home interiors—where what lies underfoot reflects what matters most.

For more information, please contact:

The Braided Rug Company, Aberdovey - 01654 767 248