Comfortable, easy-to-wear and durable features continue to increase demand for the denim jeans among the young population. Growing demand for ‘perfect fit’ denim jeans in developed economies has led the denim jeans market players to offer innovative products. A recent trend witnessed among the denim jeans market participants include blending cotton with the synthetic fibers that offers the consumers stretchable jeans. Customers prefer purchasing denim jeans attributed to features such as aesthetic, moisture absorption, color-resistance and comfort.

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Changing perception about the executive wear at the work place will continue to impact growth of the denim jeans market. Players in the denim jeans market are increasingly using the new technology beyond the traditional stretch, which has led the denim jeans products to cross over from casual wear to activewear, athleisure and workwear. As denim jeans is becoming a modern white-collar workforce, growth of the denim jeans market will remain significantly high in the near future. Bound to these factors, various denim jeans market players are offering range of collection that are particularly match the formal requirements of the modern workforce.

As online portals continue to offer wide range of selection and choice, customers prefer making online purchases. Boot cut, straight, low waist, tapered, cigarette bottom, skinny and slim are some of the popular denim jeans that are purchased through the online portals. With the expansion of the online portals, demand for range of products will rise in the denim jeans market. Increasing preference for purchasing jeans online has also led various brands to offer their products at discounted prices. Bound to these factors, growth of the denim jeans market will spur significantly.

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Leading companies in the denim jeans market are increasingly focusing on offering products embedded with innovative fabric through the new fabric technology. With the new fabric technology, these denim jeans market players can conveniently develop bi-stretch “double beam” textile. Moreover, companies in denim jeans market are focusing on offering the denim jeans products that are embedded with the high-quality polyester. Attributed to features such as resistance to fire and abrasion, the sales of the denim jeans products will continue to increase. These factors are expected to impact growth of the denim jeans market.

On the other hand, increasing shift in preference of women customers towards other bottom wear products such as yoga pants, leggings and athletic pants is expected to inhibit growth of the denim jeans market. In addition, increasing quality depletion attributed to relatively thinner fabric used by the manufacturers will continue to inhibit growth of the denim jeans market. These factors will inhibit growth of the denim jeans market during the forecast period.

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