Fast food is defined as food that is quick to prepare and serve. It acts as an alternative to home cooked food. Fast food is popularly used in restaurants, hotels, and fast-food centers. In addition, it facilitates easy preparation and preservation of food. The rise in number of restaurants and hotels is attributed to rapider banization and globalization, which in turn is expected to boost the growth of the fast food market. Moreover, rise in health consciousness among consumers and increased demand for healthy and tasty food drive the market growth. There area lot of rise in concerns related to fast food. Researches claimed that consumption of fast food causes overweight, obesity, and other medical issues. The health issue is the biggest restraint in the fast food market growth. This rise in concerns has led people to switch from fast food to fast casual food. The fast food market is losing its market share to fast casual food.

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The world has witnessed a significant growth in the women employment rate. With the increase in number of employed women, it becomes significantly difficult for them to cook meals, which results in consuming fast food. For instance, according to the United States Department of Labor, the U.S. female employment rate in 2019 was 46%. Similarly, in China, the women employment rate was around 43.7% and in South Africa it was around 45%. All these factors collectively drive the fast food industry growth during the forecast period.

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The players in the market have adopted various developmental strategies to expand their fast food market share, increase profitability, and remain competitive in the market. The key players profiled in this report include Auntie Anne's, INC, Cinnabon Franchisor SPV LLC, Domino’s Pizza, INC, Dunkin’ Brands Group, Inc, Hardee's Restaurants LLC, Firehouse Restaurant Group, Inc, Jack in The Box INC., McDonald’s, Restaurant Brands International Inc, INC, and YUM! BRANDS, INC.

Key Benefits For Stakeholders

- The report provides a quantitative analysis of the current fast food market trends, estimations, and dynamics of the market size from 2019 to 2027 to identify the prevailing fast food market opportunity.

- Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier-buyer network.

- In-depth fast food market analysis and segmentation assists to determine the prevailing market opportunities.

- The major countries in each region are mapped according to their revenue contribution to the market.

- The market player positioning segment facilitates bench marking and provides a clear understanding of the present position of the market players.

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