The global video streaming market was valued at US$ 26.80 Bn in 2020 is expected to reach US$ 168.40 Bn by 2027, with a growing CAGR of 25.8% during the forecast period (2021-2027).
Video streaming allows the data in the form of a video to be continuously delivered via a network, remote user, or the internet. The increasing smartphone and internet penetration with accelerating demand for video-on-demand is driving the video streaming industry growth. The rising technological innovations and changing consumer behaviour have led advertisers to adopt the new ways of streaming video. Individuals are adopting visual media via platform while discarding the traditional cable and satellite TVs. Non-conventional platforms, such as social media applications and Over the Top (OTT) media, are allowing streamers to improve their service delivery techniques. In addition, these digital video contents are organized to run on multiple platforms and in various formats to provide maximum reach, while ensuring a better engagement rate rising video streaming market demand.
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Most potential platforms for video streaming are YouTube with two billion monthly active users globally, and Facebook, which is one of the biggest websites with live streaming capabilities and a social network reach of around 2.7 billion monthly active users among others. Across various video streaming platforms, gaming is the most popular video streaming and provides lucrative opportunities as two of the five most subscribed channels on YouTube provides gaming content. Furthermore, the accelerating demand for cloud-based video streaming and the rising use of social media platforms are the key contributors to rising video streaming content consumption.
The Global Video Streaming Industry Segmentation:
By Streaming Type
• Live Video Streaming
• On-Demand Video Streaming
• Video Management Solution
• Video Analytics Solution
• Video Security Solution
• Solution or Content Delivery Services
• Internet Protocol TV
• Over-the-Top (OTT)
• Professional Services
• Integration & Deployment
• Training & Support
• Managed Services
• Laptops & Desktops
• Gaming Consoles
• Smartphones & Tablets
• Smart TV
• Enterprise Video Streaming
• Consumer Video Streaming
• North America
• Asia Pacific
• Latin America
• Middle East & Africa
Based on the streaming type, in 2020, live video streaming accounted for a market share of 58.7% in the global video streaming market
The ever-increasing internet penetration is one of the primary factors driving the live video streaming industry demand. The live streaming between April 2019 and April 2020 has grown by 98% and in 2019, video streaming accounted for 60% of the overall internet traffic. Millennials are the largest group contributing to the live video streaming market with 63% of them consuming the live content whereas 42% of the millennials creating them. The emergence of social media and affordable internet, data plans present enormous opportunities to the live video streaming market segment. Businesses are increasingly adopting live video streaming solutions to share video content to their audience and to generate potential leads, advertising, and create brand awareness, among others.
Based on the platform, smartphones & tablets accounted for the largest market share followed by laptops & desktops
The largest market share of the smartphones & tablets segment is attributed to the portability and affordability of the devices. With the power, numerous embedded sensors, and inherent connectivity to the internet, smartphones and tablets are becoming the primary tool for multimedia and content sharing. Consumers are looking for devices that support digital content that can be accessed anywhere worldwide, providing the flexibility to create as well as share content. All these features are imbibed in smartphones & tablets supporting the video streaming market forecast. Video streaming has witnessed tremendous growth over the past couple of years on smartphones and tablets, with mobile video streaming on Vimeo, Netflix, and YouTube increasing by 70%. The smartphone manufacturers are further developing budget phones to meet the rising demand from developing countries which is anticipated to boost the video streaming demand from the smartphones & tablets platform segment.
Based on regions, the Asia Pacific region is anticipated to dominate the video streaming market size during the forecast period
The rising domestic demand and increased expenditure on media and entertainment coupled with the availability of a large potential customer base are the factors contributing to the accelerating market growth of video streaming in the Asia Pacific region. In addition to this, the region is increasingly adopting cloud-based services for video streaming and for content delivery. The countries in the region such as China, India, and Singapore among others are increasingly making investments to accelerate technology development along with the government initiatives supporting the manufacturing sector in the region. The innovation and affordable video content delivery solutions are further expected to drive the video streaming industry growth.
Company Profiles and Competitive Intelligence: The major players operating in the global video streaming market are Akamai, Adobe, Vimeo.com, Inc., IBM Corporation, Kaltura, Inc., Panopto, Brightcove Inc., Haivision, Vbrick, and MediaPlatform, among others.
The report also provides an in-depth analysis of video streaming market dynamics such as drivers, restraints, opportunities, and challenges
• Rising internet penetration coupled with the increasing adoption of the smartphone to drive the video streaming market growth
• The technology investments across the video streaming industry ecosystem is accelerating the market growth
• Video streaming has potential identity theft and data privacy issues which is hindering the market growth
COVID-19 Impact on the Video Streaming Market Analysis
The COVID-19 supported the video streaming market growth considerably. The lockdown and social distancing norms required people to stay indoors for a long duration of time. This increased video content creation as well as video content consumption across the world. The huge rise in live streaming was primarily the result of pandemic and lockdown, which further grew in 2020. The work from culture resulted in employees communicating through video conferencing which is supporting the video streaming industry demand during the pandemic. However, a surge in video streaming and video conferencing has increased the concerns related to heat emissions and their impact on the environment. Studies are being conducted to provide sufficient information and results regarding the escalated video streaming, and web traffic on the environment during the pandemic.
The report also provides in-depth analysis of key trends in the video streaming market
Sr. No. Trends Impact
1 Rising usage of OTT platforms due to COVID 19 by several individuals across the globe has provided content creators the opportunity to penetrate the video streaming market more efficiently. The high-speed internet is now available at affordable prices and the rising demand of users to have access to subscription-free distribution of the content is providing higher opportunities for the marketers to improve their reach and increase revenue generation. Positive
2 The eruption of video along with the advanced analytics resulted in making the online video streaming vital to the online marketing plans Positive
3 Introduction of 5G which is roughly 100 times faster than the best 4G LTE network available is the most noticeable trend when it comes to multi-streaming in the video streaming ecosystem. 5G is providing the best quality videos with low latency and is anticipated to be increasingly adopted by content creators and consumers. Positive
The report also provides an in-depth analysis of recent news developments and investments
• In June 2021, Haivision, a company offering real-time, mission-critical video streaming, and network solutions announced the general availability of Haivision Hub, which is a global video networking service. Haivision Hub includes features such as Real-Time Transcoder (RTT), Simplicity and Agility, Hub Edge Device Pairing, and Hublet Preset Creator.
• In July, Hive Streaming one of the leaders in enterprise video streaming entered into a partnership with Kaltura, Inc., a leading company in video technology. The partnership was aimed at providing premium video delivery capabilities to their customers jointly. Both the companies are focused on providing the best technology to their customers that are serviced directly from trusted video platforms. The partnership allows the customers to choose Hive Streaming’s P2P solution to deliver Kaltura-powered video broadcasts.
The key players operating in the video streaming market are:
• Vimeo.com, Inc.
• IBM CorporationKaltura, Inc.
• Brightcove Inc.
• Sonic Foundry
• Plantronics, Inc.
• Solutionz Inc
• Limelight Networks
• Muvi LLC
The unique insights provided by this report also includes the following:
• In-depth value chain analysis
• Opportunity mapping
• Sector snapshot
• Key Players Positioning Matrix
• Regulatory scenario
• Strategies Adopted-Benchmarking Heat Map
• Market trends
• Covid-19 impact analysis
• Product comparison
• Pre & Post COVID 19 impact on Video Streaming Market Forecast
• Competitive Landscape
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