The global location analytics market was valued at USD 8.8 billion in 2018 and is expected to reach USD 24.4 billion in 2026, growing at a CAGR of 13.2% during the forecast period.
Location analytics is defined as a process to gain understanding from the location or geographic component of business data. In this tool, the transactional data which is generated by businesses is gathered. Such data usually consist of a geographical component which is structured in geographical information system (GIS) such that it provides a more visual approach to generate new analytical dimensions. Location analytics is employed in combination with GIS to produce a visualisation of interpretation and analysis data.
The growth of the location analytics market is primarily driven by the rising demand for spatial data and analytical tools in scientific and disaster prevention efforts. Growing adoption of location analytics in the aerospace & defense sector to gather insights related to precise enemy locations and troop movements. Moreover, government efforts to modernize postal services which are coupled with investments from private courier services are fuelling the market growth globally. However, implementation of strict regulations for data privacy is of the factors which are creating a major hindrance for its market growth. On the other hand, technological advancement is anticipated to offer multiple growth opportunities during the forecast period.
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Location Analytics Market Segmentation
By Location Type 1. Indoor Location
2. Outdoor Location

By End Use Industry 1. Retail
2. Media
3. Entertainment

By Region 1. North America (US and Canada)
2. Europe (UK, Germany, France and Rest of Europe)
3. Asia Pacific (China, Japan, India and Rest of Asia Pacific)
4. Latin America (Brazil, Mexico and Rest of Latin America)
5. Middle East & Africa (GCC and Rest of Middle East & Africa)

The indoor locations segment expected to grow at the fastest rate of 18% CAGR during the forecast period
Based on the location type, the global location analytics market has been segmented into indoor locations and outdoor locations. The location analytics industry is primarily driven by factors such as increasing building and infrastructure sizes which is resulting in increased necessity for public safety and navigational guidance. Consumers of location analytics are still adapting and learning benefits offered by this tool. Moreover, the demand to improve business value is driving the growth of indoor locations solutions.
Based on the end use industry, the retail segment is expected to lead during the forecast period
Based on the end use industry, the market has been segmented into retail, media, and entertainment. The retail segment is accounted for the largest share in the market and held for around 37% of the total market, in 2018. The growing competition among businesses to improve the consumer experience in the retail sector is one of the key driving factors for this segment. Additionally, the rapid growth of the retail sector and domain-specific solutions is propelling the segmental growth.
North America to dominate the Location analytics market throughout the forecast period
North America predicted to register almost 40% share of the global location analytics market in 2018 and is expected to dominate the market throughout the forecast period followed by Europe and Asia Pacific. The strong presence of technological enterprises and high adoption rate in the North America region are some of the key factors driving the market of location analytics in this region. Asia Pacific accounted for the highest CAGR in the global location analytics market during the forecast period owing to growing retail sector demands.
Company Profiles and Competitive Intelligence:
The major players operating in the global location analytics market are SAS (US), Esri (US), Oracle (US), Pitney Bowes (US), Microsoft (US), Galigeo (France), Cisco (US), IBM (US), Purple (UK), GeoMoby (Australia), Alteryx (US), CleverAnalytics (Czech Republic), IndoorAtlas (Finland), Lepton Software (India), and Quuppa (Finland) among others.
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