In 2018, the strawberry segment accounted for more than half of the total flavoured yogurt market share. Flavoured yogurt is prepared from addition of flavour to the fermented milk with well-defined and viable bacteria which creates a thickened product having an extended shelf life. Flavoured yogurt is offered in the market in various forms including drinkable, frozen, set and Greek. Flavours, sweeteners and fruits are added to the yogurt to enhance the aroma, taste and consistency.

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Growing awareness of the health benefits of yogurt have been driving the flavoured yogurt market growth during the forecast period. Yogurt is a rich source of various essential nutrients including calcium, protein, phosphorus, potassium, and vitamins. It is also suitable for fortification to enhance the nutritional value of yogurt and flavour addition to enhance the taste and visual appeal of the product. Owing to the busy lifestyle, consumers are inclined towards the consumption of convenience food products. Due to nutritional properties and range of Flavours available, flavoured yogurt have become one of the most preferred choices of convenience food among the consumers. These factors are likely to drive the market during the flavoured yogurt market forecast.

According to Flavoured yogurt Market Analysis, the flavoured yogurt market is segmented on the basis of flavour, distribution channel, type, and region. By flavour, it is categorized into strawberry, vanilla, peach, blueberry, and others. By distribution channel, it is divided into supermarket/hypermarket, convenience stores, e commerce, and others. By type, it is bifurcated into organic and conventional. Region wise, it is analysed across North America (U.S., Canada, and Mexico), Europe (Germany, France, UK, Italy, Spain, and Rest of Europe), Asia-Pacific (China, Japan, Australia, India, and Rest of Asia-Pacific), and LAMEA (the Middle East, Latin America, and Africa).

On the basis of type, the strawberry segment accounted for the maximum share in the global market in 2018. Strawberry flavoured and strawberry blended yogurt has been the most preferred choice of flavoured yogurt among the consumers due to the fresh colour, characteristic sweet taste and the smooth texture, Strawberry is widely available fruit and hence it is the most preferred flavour by the consumers across all age groups globally. Natural strawberry flavour or the yogurt with strawberry chunks/crush is gaining popularity and likely to experience incremental demand from the market in the near future.

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On the basis of distribution channel, the supermarket/hypermarket segment was dominant, which accounted for around half of the share in flavoured yogurt market in 2018 and is expected to retain its dominance throughout the forecast period. Flavoured yogurts are widely purchased by the consumers through supermarkets/hypermarkets in bulk volumes. Hence, owing to the strong presence of chain and independent supermarkets/hypermarkets in developed countries and their growing penetration in developing countries have led to higher share in the flavoured yogurt market. Due to the growing need for convenience and busy lifestyle, consumers are increasingly purchasing the flavoured yogurts through e commerce channels. This has led to the highest growth rate of e commerce segment in the global flavoured yogurt market for the period under consideration.

On the basis of type, the conventional segment held a significant share in the global market in 2018. However, the organic segment is expected to garner a considerable growth rate, owing to increase in consumer inclination towards the organic food products. The consumers have become conscious about the food they are consuming with the knowledge and awareness about the ill effects of synthetic chemicals on the health of the consumers. This has led to the growing demand for organic variants of flavoured yogurts in the market.
On the basis of region, Europe was the prominent market in 2018 and accounted for the maximum share in the global flavoured yogurt market. This can be attributed to high per capita consumption of flavoured yogurt in majority of the countries in Europe including Germany, France, Italy, UK, among others. Consumers in the region are attracted by the new Flavors, and textures of the flavoured yogurts and has led to the growth of the market in the region. Furthermore, Asia-Pacific is expected to witness a highest CAGR, owing to the rising awareness of the health benefits of flavoured yogurt.

The players in the flavoured yogurt market have adopted product launch and business expansion as their key developmental strategies to expand their market share, increase profitability, and remain competitive in the market. The key players profiled in the report include Danone, Nestle, Chobani LLC, General Mills, Arla Foods, Müller, Fage International S.A., Stonyfield Farm Inc., Emmi Group, and Cabot Creamery.
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