The Global Food Authenticity Market is expected to grow at a modest CAGR during the forecast period. Food authenticity can be understood as the representation of foods and food ingredients accurately and appropriately to the customer whether it is another company or the final consumer. The different technologies used in food authenticity include isotope methods, polymerase chain reaction, chromatography-mass spectrometry, and immunoassay based method. The process of food authenticity also aids in ensuring if the contents in any packed food items are matching with the claim of its label or not. Food fraud is a continuous concern that questions the reliability and safety of the whole food supply chain. A number of programs are being developed and implemented across the globe in order to reduce the risks. A continuous updating of these programs is required to be ahead of the cleverness of the food fraud committer. Such efforts are driving the growth of the food authenticity market.

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An initiative was taken by the European Parliament (EP) has identified a number of foods including honey, dairy products, olive oil, meat, and fish that are the target of fraudulent activities. This initiative is anticipated to aid in the establishment and development of technologies and methods to detect food fraud. The food authenticity network was an initiative by UK government to bring together people involved in food fraud by raining awareness regarding the tools available for food authenticity testing. This network has over 13,000 members from 62 different countries and territories and 8,000 users per year accessing information from the website. Also, IFAAO is employing a multidisciplinary approach to enable and educate institutions and organizations such as Codex Alimentarius define food authenticity and ensure that there is a harmonized approach globally.

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Michigan State University started a food fraud initiative where they are using the blog as a tool to provide people with updates and development in food fraud. Food authenticity testing involves the determination of a number of properties of foods using a wide range of analytical techniques available. Also, many screening tools and targeted tests are being developed today to analytically evaluate the risk of food adulterant in response to identified threats and propel the growth of the food authenticity market.

Global Food Authenticity Market- Segmentation
By Technology
• Polymerase Chain Reaction (PCR) Based
• Isotope Methods
• Mass Spectrometry
• Immunoassay-Based/Elisa
• Others
By Target Testing
• Adulteration Tests
• Meat Speciation
• False Labeling
• Others

Global Food Authenticity Market- Segmented by Region
North America
• US
• Canada
Europe
• UK
• Germany
• Italy
• Spain
• France
• Rest of Europe
Asia-Pacific
• China
• India
• Japan
• Rest of Asia-Pacific
Rest of the World
• Latin America
• Middle East & Africa

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