Influencer marketing is one of the latest forms of marketing. In the context of China-US trade war and global economic volatility and uncertainty, it will have a big influence on this market. Influencer marketing space is likely to remain a highly remunerative business on the back of large-scale adoption across businesses to promote products and services. Businesses including start-ups are investing religiously in internet marketing systems to ensure steady and high-end revenue generation. Significant rise in online marketing and the regular adoption of the same by various media and advertising platforms is likely to bode well with futuristic growth perspective of global influencer marketing platform.
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Influencers are widely used as apt marketing tools who have a legacy of established online presence and digital popularity. Influencer marketing involves marketing campaigns and collaborative equations between influencers and dominant brands.
Influencers are aimed at influencing purchase decisions of the audience. Unlike traditional media where celebrity endorsement is used extensively, influencers are employed as alternative advertising models to influence customer behaviour.
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Spurt in online marketing and pervasiveness of internet adoption coupled with smart device ownership are likely to ensure high end rise in global influencer marketing platform market.
Technology driven advanced data analytics practices have reflected favourable outcome in gauging exact consumer behavior and tendencies that has helped in comprehending audience perspective. Enterprise adoption of technology driven analytics is allowing flourishing growth in influencer marketing platform market.
Gipnetix Launches Novel Online Program for Social Media Marketing; Influencers to be Most Benefitted
In a recent development Gipnetix has announced the launch of a novel online learning platform to enable start-up ventures improve their social media marketing capabilities, besides allowing influencers to up their game in branding, promotion and rapport building.
At the backdrop of wide spread popularity of influencers, brand and influencer community platform, Perlu has made a significant announcement designating October 6th as the Influencer Day to celebrate the tremendous potential of influencers in brand promotion with the help of dedicated followers, eying personalized customer interaction between brands and potential customers via influencers.
Segment-wise Evaluation of Global Influencer Marketing Industry
To invoke high relevant customer response and deployment of profit inclined business decisions, this report broadly incorporates relevant data on segment specificities identifying component, organization size, application, and end use as core segment variants.
• Each of these segments has been further sub-segregated to ensure real time analysis and requisite business decisions amongst market participants. Based on component the market is classified into solution and service-based offerings. Services are further diversified into consulting, deployment and maintenance.
• For reader understanding, SMEs, and large enterprises represent entire influencer marketing platform based on organization size.
• In terms of application broad categories include campaign management, influencer relationship management, analytics amongst several others.
• By end-use specificities, fashion and lifestyle, healthcare, travel and entertainment are flagged as top end-use variations in influencer marketing platform market.
Geographical Diversification and Competitive Landscape
The competitive landscape analysis reveals pertinent data identifying chief players and contributing companies aiming to establish dominant lead amidst neck deep competition. Key players identified include Traackr, Influencerdb, Hypr, Julius, and Klear. Europe, North and South America, MEA and APAC are classified as dominant geographical hubs pushing growth in global influencer marketing platform market.
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The global influencer marketing platform market is dominated by market players such as Izea, Hypr, Traackr, Influencerdb., Launchmetrics, Julius, Klear, Upfluence, Aspireiq, Mavrck., and others.
Key Segments of the Global Influencer Marketing Platform Market
Component Overview, 2019-2028 (USD Billion)
o Deployment & Integration
o Support & Maintenance
Organization Size Overview, 2019-2028 (USD Billion)
• Small and Medium-Sized Enterprises (SMEs)
• Large Enterprises
Application Overview, 2019-2028 (USD Billion)
• Search & Discovery
• Campaign Management
• Enterprise Mobility and Management
• Influencer Relationship Management
• Analytics & Reporting
• Compliance Management and Fraud Detection
End-User Overview, 2019-2028 (USD Billion)
• Retail & Consumer Goods
• Fashion & Lifestyle
• Travel & Tourism
Regional Overview, 2019-2028 (USD Million)
• North America
o Rest of Europe
• Asia Pacific
o Rest of Asia-Pacific
• Middle East and Africa
o South Africa
o Rest of Middle East and Africa
• South America
o Rest of South America
Reasons for the study
• The purpose of the study is to give an exhaustive outlook of the global Influencer Marketing Platform market. Benchmark yourself against the rest of the market.
• Ensure you remain competitive as innovations by existing key players to boost the market.
What does the report include?
• The study on the global Influencer Marketing Platform market includes qualitative factors such as drivers, restraints, and opportunities
• The study covers the competitive landscape of existing/prospective players in the Influencer marketing platform industry and their strategic initiatives for the product development
• The study covers a qualitative and quantitative analysis of the market segmented based on Application, organization size, deployment, and application. Moreover, the study provides similar information for the key geographies.
• Actual market sizes and forecasts have been provided for all the above-mentioned segments.
Who should buy this report?
• This study is suitable for industry participants and stakeholders in the global Influencer Marketing Platform market. The report will benefit:
• Every stakeholder is involved in the Influencer Marketing Platform market.
• Managers within the Tech companies looking to publish recent and forecasted statistics about the global Influencer Marketing Platform market.
• Government organizations, regulatory authorities, policymakers, and organizations looking for investments in trends of global Influencer Marketing Platform market.
• Analysts, researchers, educators, strategy managers, and academic institutions looking for insights into the market to determine future strategies.
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