Water purifiers remove biological contaminants, suspended solids, toxins, harmful gases & chemicals, bacteria, fungi and other such impurities from contaminated water, making water safe for drinking. The penetration of water purifiers is relatively higher in developed regions while huge semi urban and rural areas in developing countries still remain untapped. Water purifiers emerged as a primary necessity for urban consumers in developing economies, since a decade, due increase in the level of water pollution. Countries such as India and China are likely to unfold attractive business opportunities in water purifier market in the coming years, due to huge customer base and high levels of water pollution.

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Rise in levels of disposable income of customers, increased incidences of waterborne diseases, industrial development leading to water pollution and rising concerns towards health are the primary growth facilitators of the water purifier market. However, increasing demand for packaged drinking water acts as a restraining factor, limiting the growth to a certain extent. Low market penetration in rural areas, is amongst the major challenges faced by the players due to lack of awareness towards health and sanitation.

World water purifier market is segmented on the basis of technology, end-user, channels of distribution and geography. Segmentation on the basis of technology includes gravity purifier, UV purifier and RO purifier. Based on the end-user, the segmentation includes commercial and residential users. Further, market segmentation on the basis of channels of distribution includes retail stores, direct sales and online. Geographically, the classification includes North America (U.S., Canada, Mexico), Europe (Western Europe, Russia & others), Asia-Pacific (China, Japan, South Korea, India & others) and LAMEA (Brazil, Middle East & others).

Key players profiled in the report are Best Water Technology Group, Brita Gmbh, Tata Chemicals, Panasonic, Amway Corporation, Aquasana, HaloSource Inc., GE Water & Process Technologies Inc., Eureka Forbes Limited and Kent RO System Ltd. Product launch has been the key strategy adopted by these players to attract more number of customers and strengthen their foothold in the market. In 2016, Bluewater Group, a water purifier company, based in China launched three new products that are one of their own kind in terms of design, technology and affordability. Similarly, in 2015, Kent RO launched two new models namely Aura and Eternal, based on HEPA (High-Efficiency Particulate Air) in India, which helped the company to gain stronger foothold in the water purifier market.

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KEY BENEFITS

The study provides an in-depth analysis of the global water purifier market with current and future trends to elucidate the prominent investment pockets for investors.
Current and future trends are outlined to determine the overall attractiveness and to single out profitable trends to gain a stronger foothold in the market.
The report provides information regarding key drivers, restraints, and opportunities with impact analysis.
Quantitative analysis of the current trends and forecast from 2016 to 2022 are provided to showcase the financial attractiveness of the market.
Porters Five Force model of the industry and SWOT analysis illustrates the potency of the buyers & suppliers participating in the market and the competitive rivalry among them.
Value chain analysis in the report provides a clear understanding of the roles of stakeholders involved in the value chain.
World Water Purifier Market Segmentation

World Market-By Technology

Gravity Purifier
UV Purifier
RO Purifie
World Market-By End-User

Commercial
Residential
World Market-By Channels of Distribution

Retail Stores
Direct sales
Online
World Market-By Geography

North America
U.S.
Canada
Mexico
Europe
Western Europe
Russia
Rest of Europe
Asia-Pacific
China
Japan
South Korea
India
Rest of Asia-Pacific
LAMEA
Brazil
Middle East
Africa
Chapter: 1 INTRODUCTION
1.1 Report description
1.2 Key benefits
1.3 Key market segments
1.4 Research methodology
1.4.1 Secondary research
1.4.2 Primary research
1.4.3 Analyst tools and models

Chapter: 2 MARKET OVERVIEW
2.1 Executive summary
2.2 Market definition and scope
2.3 CXO perspective
2.4 Key Findings
2.5 Top impacting factors
2.5.1 Launch of new models of water purifiers
2.5.2 Deteriorating quality of water
2.5.3 Rising demand from developing economies
2.5.4 Marketing and positioning strategies
2.5.5 Increasing number of unorganized Players
2.5.6 Increasing demand of substitutes
2.6 Top winning strategies
2.7 Top investment pockets
2.8 Value chain analysis
2.8.1 Raw material suppliers
2.8.2 Water Purifier producers
2.8.3 Distribution platforms

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