P&S Market Research releases a new research on alcoholic drinks market:
Global Databook: Alcoholic Drinks Market Size and Forecast to 2020

The global alcoholic drinks market databook includes market size and forecast for the period 2010 to 2020. Alcoholic beverages include beer, cider, flavored alcoholic beverages (FABs), wine and spirits (such as rum, whiskey, brandy and vodka). The market size is available in terms of volume and value of global retail sales plus any applicable taxes.

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The global alcoholic beverages industry is expected to exceed $1.2 trillion in 2015. The market grew at a CAGR of 3.1% between 2010 and 2015, and by 2020, it is estimated to be valued at $1.45 trillion.

The global alcoholic drinks market in terms of volume is estimated to reach 236.7 billion liters in 2015. Anheuser-Busch InBev is the global leader in alcoholic drinks market, contributing over 20% to the global volume of alcoholic drinks sold. Diageo, another prominent player in the global alcoholic drinks market, is world’s largest producer of spirits and a major producer of beer and wine. Beer, cider and flavored alcoholic beverages represents leading segments with around half of the overall market value. The spirits segment contributed 27.5% of the market's aggregate value in 2014.

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In 2014, Europe accounted for 42.1% of the global alcoholic drinks market value; whereas, Asia-Pacific accounted for 30% of the global market. In Europe, Germany and the U.K. are the two largest markets for alcoholic drinks. Germany market grew with a CAGR of 0.7%, and the U.K. market grew with a CAGR of 0.3%, between 2010 and 2014, to reach values of $76.5 billion and $69 billion in 2014. Within Asia-Pacific, China accounted for 48.3% and Japan accounted for a 17.2% of the alcoholic drinks market, in terms of value.

The global spirits market expanded by more than 2.8% in 2014, to exceed $329 billion. Whiskey holds the largest share in global spirits market, holding over 25% of overall market share in 2014. The global wine market is expected to exceed $290 billion by 2015. The growth potential for wine market is more evident in developing nations such as India, China and Russia.

Developing economies are expected to witness better demand for alcoholic drinks. Among them, India and China hold greatest potential for the industry, particularly in spirit market. Companies adapting and changing their products to match with the local tastes will benefit the most. At regional level, the Asia-Pacific alcoholic drinks market performed well and witnessed strong growth momentum in recent years. This trend is likely to continue till 2020.

Growth in the size of the Chinese spirits market is outstripping both the economy and population, as per capita alcohol consumption in China is growing rapidly. Blended scotch and Cognac are the major selling imported spirits, closely followed by vodka.

Going forward, the established markets such as Europe are expected to see a fall in demand for beer and spirits. However, the demand from developing markets will more than compensate for this decline.

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The world beer industry is expected to reach close to $518 billion by 2015. In the Asia-Pacific, China has the largest consumption of beer followed by Japan. Increasing population and inclination towards the western culture are the major factors for the growth of beer market in Asia-Pacific region. Countries such as India, Singapore and South Korea are the fastest growing market for beer in the Asia-Pacific region.

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