The up surging urbanization and growing disposable income of the people is further expected to propel the growth of the global market during the forecast period. In 2014, the Milk formula segment accounted for the largest share in the global market. The prepared baby food segment is growing at the fastest pace. Among the various distribution channels, the supermarkets and hypermarkets was the largest segment in the global market in 2014.

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The busy schedule of people leaves them with less time to focus on their baby’s nutritional needs. The working women mostly resume their jobs after giving birth to their babies; however they are less likely to breastfeed their baby at proper intervals. To fulfill this gap, the parents use baby food. Baby food has become one of the essential foods for babies whose mothers are unable to lactate. The hectic lifestyle of mothers has led to the growth of the prepared baby food segment.

The market in the developing countries is growing at a faster pace, than their developed counterparts. The increasing population of China and India are expected to provide significant growth opportunity for the global market. The growing disposable incomes and improving living standards in these countries are encouraging the consumers to purchase packaged nutritional food for their babies.

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The market for organic baby food has been growing at a significant pace during the past few years, owing to the growing awareness of consumers growing about the benefits imparted by such foods. In 2014, the organic sub-segment accounted for only 15% share of the market; however it grew in double digits during the past few years. The innovation in packaging is expected to be one of the major growth drivers for the market during the forecast period. The sales of baby food packaged in tubs or glass is increasing at a considerable pace.

The increasing numbers of organized retail is also promoting the growth of global baby food market. The declining birth rate in certain major countries is hindering the growth of the market. The developing markets have higher birth rates, as compared to their developed counterparts. According to World Bank, the average number of births per 1000 people in developed countries was 11.2 in 2013, whereas it was 16.6 in the developing countries. The market in Latin America and Middle East is also growing at a considerable rate. The NGOs and organizations promoting baby health, such as UNICEF advice mothers to breastfeed their babies until they are at least 6 months old. To some extent, this is restraining the growth of the baby food market.

Nestle dominated the global market in 2014; and it is expected to increase its share during the forecast period. The company has been making both organic as well as inorganic investments. The other major companies in the global market include Danone, Perrigo Company PLC, Mead Johnson & Company LLC, Abbott Laboratories, Hero Group, Bellamy Organics, Hain Celestial Group, Campbell Soups, and Friesland Campina.

Global Baby Food Market Segmentation
By Segment
 Milk Formula
 Dried Baby Food
 Prepared Baby Food
 Others
By Distribution Channel
 Supermarkets/ Hypermarkets
 Small Retailers
 Health and Beauty Retailers
 Others
By Geography
North America
 U.S.
 Canada
Latin America
 Brazil
 Mexico
Europe
 Germany
 France
 Italy
 Spain
Asia-Pacific
 China
 Australia
 India
Middle East and Africa
 South Africa


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