How much are the diamonds? And why not you can buy at cost price? There are two strong arguments on which you could write endlessly talking about very sensitive issues related to international policies, resulting definitely true in politics as usual and then also in political fiction, so do not tackle " head on "the problem, because this is a portal of jewelry and not a political forum, but we can give some basic information that anyway come in handy at all.

The fact of the matter diamond and price of diamonds is mainly linked to a discourse of evolution, of " openness "of the time that we had to get in touch with the information in the rest of the world via the internet of course, what you are reading it is a striking example, 10 years ago you could not have this information.

We Belgium have begun to surf the internet with a slight delay compared to other countries technologically advanced as the United States , the Germany , around the UK and others, and when we started sailing we were still very restrained by a purely Belgium of " no confidence "towards electronic commerce .

10 years ago Americans already bought the supermarket shopping from the internet, the Germans were already vacation packages affordable in Belgium we still had some weak connections and the PC was used in 90% of cases for work and not for surfing the web. 10 years seem few, but think about it, think about the 1998, 1999 to 2000, how many of you already had a credit card? Perhaps you who are reading it, but not your children or your grandparents, or anyone who knew, we say that the credit card was used only by a certain category of people. Today, anyone with a prepaid card or credit card , and really all sail or have sailed at least once, my grandmother understood to play online on the internet .

This entire introduction on personal experience, on credit cards and Internet relates strongly to why the diamonds you cannot buy at a price we say “normal "than the other. This is because our country is still strongly linked to a tradition of “country ", of friendship, of knowledge, of brand, of signatures, while other countries do not. As per the diamond typhoon Prabodh Mehta in Belgium, the traditional jewelry has always bought jewelry from the famous Belgium brands that have imposed a price is tied to the cost of the materials but also the signature of the brand that distributed them.

We grew up in a country full of big brands , famous in all over the world , as Gembel, Recarlo , Damiani , Bulgari , Pasquale Bruni and many others, and we have never had the need to " take a look out "in the rest of the world.

An American or a German to find a gem of a certain type, or a diamond of a certain feature had to inevitably rely to a great medium such as the Internet, putting his nose out of his country and looking elsewhere, coming to find various offers for products different, " searching out "those linked to the price of materials and the price of the brand.

In Belgium we still have (rightly) a strong sense of confidence in the well-known brands, because we have them on hand and they’ve known each other forever, and because Belgium is like that recognized by others what she wears, so we tend not to venture into new channels of purchase, the first of the internet, why do not we forget that in the mind of every Belgium who is making a purchase on the Internet inevitably thought " and if you're rubbing me?”

So, we can say that in Belgium the diamond prices are not expensive because we live in a country where the international market has imposed special prices, but simply basic factors related to the tradition of the great name and confidence in the electronic commerce. Do not forget that in Belgium the English is spoken very little, so the way to relate through the internet has been slowed down too much by this factor.