The rugged display market was valued at USD 7.03 billion in 2016 and is expected to reach USD 10.29 billion by 2023, growing at a CAGR of 5.92% between 2017 and 2023. The growth of the market is propelled by the increasing technological shift in the display technology and development of rugged display devices with high specifications, reduced total cost of ownership (TCO) offered by ruggedized products compared to consumer-grade devices in harsh environments, and rising demand for HMI and IoT in various industries. The base year considered is 2016, and the forecast period for the market has been considered between 2017 and 2023.
The display market has witnessed significant technological advancements in the last five years. The traditional display devices that were based on cathode ray tube (CRT) technology were bulky and space-consuming. Hence, they could not meet the requirements of the industrial applications. Eventually, display devices evolved to LCD technology-based slim and thin bezel designs. These display devices now come with various advanced features such as high resolution, durability, environmental stability, readability, operation in a wide temperature range, ruggedness, improved contrast ratio, higher display brightness, and low power consumption. This has led to the development of rugged display devices that are suitable for use in industries such as government, aerospace, and defense; automotive & transportation; industrial; and healthcare, where the environment is hazardous and challenging.
The value chain of the rugged display market comprises research & product development, display panel manufacturing, device assembly & testing, distribution, and marketing and post-sale services. Getac Technologies Corporation (Taiwan) and Zebra Technologies Corp. (US) are ahead of other players in the rugged display market, including Panasonic Corp. (Japan), Sparton Corp. (US), Xplore Technologies Corp. (US), Beijer Electronics Group AB (Sweden), Trimble, Inc. (US), General Dynamics Corp. (US), L3 Technologies, Inc. (US), Honeywell International, Inc. (US), Kyocera Corp. (Japan), Esterline Technologies Corp. (US), Elbit Systems, Ltd. (Israel), and MilDef Group AB (Sweden). These players have adopted various growth strategies, such as new product launches, partnerships, contracts, collaborations, acquisitions, and expansions to expand their global presence and increase their share in the global rugged display market.
Getac Technology Corp. (Taiwan) is the market leader in developing rugged display products. With a revenue of USD 629.4 million in 2016, a significant part of which was generated from ruggedized devices, the company offers a wide range of rugged products such as notebooks, tablets, and handhelds in all levels of ruggedness. Getac is one of the key subsidiaries of the MiTAC-Synnex Business Group (Taiwan). Getac serves a wide range of verticals including military & defense, law enforcement, public safety, emergency services, utilities, field services, oil & gas, telecommunications, transportation, and industrial manufacturing. The products offered by the company are compliant with international standards, such as MIL-STD-810G, and are certified waterproof and dustproof by the IP54, IP65, and IP67 standards. The company has its presence in more than 30 countries and has received various purchase orders from organizations related to public safety, defense, etc.
Zebra Technologies Corp. (US), through its Enterprise Business segment, offers ruggedized handheld computers, wearable computers, vehicle-mounted computers, tablets, and smartphones. The Enterprise segment of the company contributed approximately 65% of its total revenue of USD 3.57 billion in 2016. The company invests approximately 10% of its revenue in R&D activities. It offers solutions for retail, transportation and logistics, manufacturing, healthcare, hospitality, warehouse and distribution, energy and utilities, and education industries in more than 170 countries globally. The company also integrates its rugged display products with RTLS technologies for real-time monitoring of the assets. In 2014, the company acquired the enterprise business of Motorola Solutions, Inc. (US) for USD 3.45 billion. This acquisition helped Zebra expand its product lines with complementary products and enabled it to acquire Motorola’s customer base. These products are utilized by various customers to obtain greater visibility and insights into their industrial operations.
Government, defense, and aerospace vertical dominated the rugged display market in 2016
Windows OS-based rugged display devices expected to dominate the rugged display market during the forecast period
APAC expected to grow at the highest CAGR during the forecast period
The market in APAC is expected to grow at the highest CAGR from 2017 to 2023 owing to the modernization and development of infrastructure such as smart cities across the region and the untapped rugged display device applications in the government, defense, transportation, and oil & gas industries. In addition, the automotive, transportation, and manufacturing sectors in the region are also witnessing significant growth. The increasing defense budgets in countries such as China and India further drive the growth of the market for the aerospace & defense industry in APAC. Japan is home to major automotive manufacturers and suppliers who are increasingly adopting rugged devices to overcome challenges regarding inventory management, process monitoring, and control.
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