The mixed reality technology combines the virtual world of computer generated imagery with the real-world environment. It offers more realism than conventional virtual reality and enables the user to interact with designs in real-time. It offers digital prototypes with real-world environments to validate the design assumptions and/or identify potential concerns. The mixed reality systems also help incorporate the required designs faster, reduce prototype iterations, and enable companies to get their products to reach the market sooner.

The global mixed reality market is estimated to be valued at USD 453.4 Million by 2020, at a CAGR of 75.2% between 2016 and 2020.

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Factors such as rising internet connectivity and technological advancements in hardware and software components for reality technologies are driving the mixed reality market, whereas power consumption and image latency may act as a restraint to the growth of the market. This report profiles some of the major companies involved in the market such as Atheer, Inc. (U.S.), Canon Inc. (Japan), Daqri LLC (U.S.), Eon Reality Inc. (U.S.), Layar B.V. (The Netherlands), Magic Leap, Inc. (U.S.), Meta Company (U.S.), Microsoft Corporation (U.S.), Seiko Epson Corporation (Japan), and Sulon Technologies (Canada) among others.

The mixed reality market has been segmented based on component, device, application, and geography. In terms of component, the said market has been segmented into hardware and software. The device market of mixed reality is broadly classified into two segments, namely, head-mounted display device (wired) and head-mounted display device (wireless).

In terms of application, the market has been segmented into industrial, aerospace & defense, medical, architecture, consumer, and other categories. The studied market has been segmented based on geography into North America, Europe, Asia-Pacific, and the Rest of the World. The North American mixed reality market is projected to witness the highest growth during the forecast period due to the adoption of this technology in multiple applications.

This report also describes the drivers, restraints, opportunities, and challenges pertaining to the mixed reality market, besides analysing the current market scenario and forecasting the market till 2020. Furthermore, the report comprises the analysis of market dynamics during the forecast period, and the current competitive scenario along with the key market players. The report also includes the detailed profiles of the major players in the market along with their growth strategies.

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