The artificial intelligence (AI) in marketing market was valued at USD 5.00 Billion in 2017 and is likely to reach USD 40.09 Billion by 2025, at a CAGR of 29.79% during the forecast period. The base year considered for the study is 2017, and the forecast period is between 2018 and 2025.

This study involves an extensive usage of secondary sources, directories, and databases (such as Hoovers, Bloomberg Businessweek, Factiva, and OneSource) to identify and collect information useful for this technical, market-oriented, and commercial study of the AI in marketing market. The primary sources mainly comprise several industry experts from core and related industries, along with preferred suppliers, manufacturers, distributors, service providers, reimbursement providers, technology developers, alliances, standards, and certification organizations related to all the phases of the industry’s value chain. Both top-down and bottom-up approaches have been used to estimate and validate the size of the AI in marketing market and other dependent submarkets. After arriving at the overall market size, the total market has been split into several segments and subsegments, which have been verified through primary research by conducting extensive interviews with industry experts such as CEOs, VPs, directors, and executives. The market breakdown and data triangulation procedures have been employed to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments.

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Scope of the Report:

The report segments the AI in marketing market into the following segments:

By Offering

Hardware
Software
Services

By Deployment Type

Cloud
On Premises

By Application

Social Media Advertising
Search Advertising
Dynamic Pricing
Virtual Assistant
Content Curation
Sales & Marketing Automation
Analytics Platform
Others (Website Design and Emotion Measurement)

By Technology

Machine Learning
Context-Aware Computing
Natural Language Processing
Computer Vision

By End-User Industry

BFSI
Retail
Consumer Goods
Media & Entertainment
Enterprise
Others (Education, Healthcare, Manufacturing, and Automotive)

By Region

North America
Europe
APAC
RoW

North America to hold major share of AI in marketing market in 2018

North America is expected to account for the largest share of the overall AI in marketing market in 2018. North America is the largest contributor to the adoption and implementation of AI in marketing. The region, including the US and Canada, has shown increased investments in the market, and several vendors have evolved to cater to the rapidly growing market. Considerable growth is expected in the region during the forecast period owing to the growing adoption of AI among physically present retail stores, as well as the ongoing research and pilot projects by North American companies.

Companies covered in the AI in marketing market report are NVIDIA (US), Intel (US), IBM (US), Micron (US), Samsung Electronics (Korea), Xilinx (US), Amazon (US), Alphabet (US), Facebook (US), Microsoft (US), Salesforce(US), Baidu (China), Sentient Technologies (US), Albert Technologies (Israel), and Oculus360 (US). Some of the other key companies included in the report are Twitter (US), Oracle (US), InsideSales (US), Persado (US), Mariana (US), Drawbridge (US), Narrative Science (US), Appier (US), GumGum (US), and Zensed (Sweden).

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