The Latin America e-commerce retail market is expected to grow significantly during the forecast period (2018-2023). There are many factors that motivates the e-commerce retailers in the market such as over rising internet users, cost efficiency, growing online sales and so forth. Large number of internet users makes it easy for e-commerce retail market players to reach target customers. It provides opportunities to the e-commerce market companies since online sales are increasing. The direct channel of distribution enables the e-commerce companies to cut cost compared to local retailor which results in increasing sales. Rising exclusive launch of the products and promotion through online stores such as Amazon, Flipkart and Snapdeal boosts online sales across the globe. The e-commerce companies have significant consumer base to serve, that allows the market players to purchase the goods in bulk quantity to provide cost effective products to customers from across the globe. It also helps the e-commerce companies to increase their profit margin on goods even after passing the price benefit to the customers.

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However, high cost for logistics, shortage of payment options, inefficient road connectivity and cost for reverse logistics may hamper the e-commerce retail market. Latin America lacks quality road connectivity which restricts the e-commerce companies to cover large part of Latin America. Furthermore, most of the logistics companies charge high for shipping and lacks tracking facilities. The region also lacks in providing different payment options as large number of people still does not have access to proper banking system. The reverse logistics issues also affect the growth of e-commerce retail market. Brazil has the largest e-commerce retail share in the Latin America region and has around 50% of the internet users that provides large target market to the e-commerce companies in the region. Around 40% of the Mexican population have internet access followed by Argentina.

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Latin America E-Commerce Retail Market segmentation

By end users

Business to consumer
Business to business
Customer to customer
By products

Electronics
Fashion
Books and magazines
Home decor
Healthcare
Automobile
Sports
Beauty and personal care
Kitchenware
Others
By device used

Smartphone
Tablets
Personal computer
Competitive landscape

Key market strategies
Key company analysis
Regional analysis

Latin america
o Brazil

o Mexico

o Argentina

o Rest of latin america

Company profiles

Submarino
Amazon.com, incorporation
Lojas americanas
Alibaba group holding limited
Mercado livre
Casas bahia
Ponto frio
Extra.com
Shoptime
Fast shop
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